Episode 32: Technical Products Don’t = Complex Emails

1 email 2 takes episode 32 - tech product email - featured image

​​Want to write sales emails like a pro?

Kristina and Will look at common email mistakes (using real examples) and rewrite them so that you can learn what to do differently.

Join Kristina Finseth (Sr. Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker.

In this episode, we will showcase a technical product email and get insights from Will why verbiage for tech products doesn’t have to be complicated.

Watch the re-write, and check out the before and after emails below! 👇

Technical Products Don’t = Complex Emails

Alfonso – I presume you saw this document: Kubernetes Hardening Guide” from National Security Agency (NSA).

It recommends that Pod Security must be hardened using SELinux, AppArmor and Seccomp.

This is what we do. We have open sourced our Kubernetes runtime security platform. OurCompany has been embraced by CNCF.

Worth taking a look?



Take 1: Signature Line Lift

Subject: Kubernetes

Alfonso – Did you check out the NSAs latest piece on Kubernetes?

They’re big on Pod Security hardening right now.

Curious if your team has had success using SELinux, AppArmor or Seccomp.

^ Their suggestion



{First} {LastName}
{Company Name}
Kubernetes runtime security platform
Embraced by CNCF


Take 2: Priority Check

Subject: Pod Hardening


Curious if you saw the NSA’s new security recs on Kubernetes.

They sounded the alarm bell on hardening.

We built a runtime security platform that helps with this. Open to checking it out?



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