Episode 34: You Can’t Fake It To Make It

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​​Want to write sales emails like a pro?

Kristina and Will look at common email mistakes (using real examples) and rewrite them so that you can learn what to do differently.

Join Kristina Finseth (Sr. Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker.

Watch the re-write, and check out the before and after emails below! 👇

You can’t fake it to make it

Subject: Great meeting you

Hi Will,

Greet e-meeting you here and congrats on your success with Lavender.

We’ve been an indispensable lead generation partner for software and solutions clients like COMPANY ($60M Series E, acquired by BIGCO) and FINCOMP.

Would love to work with you.

You can see what we’ve been able to accomplish with our client case studies here.

Got some time this week to chat?


Take 1

Subject: New Hire Performance

How’s it going with your new hires, Will?

Saw Dorothy & Josh came on. Curious if you’d be open to seeing how we’ve augmented early teams before.


Take 2

Subject: Hire Me?

Are you done hiring SDRs, Will?

I presume Dorothy & Josh are figuring it out. What if we scaled the stuff that’s working w/o the cost of another W2 employee?


Have a question about your sales email? Start a discussion in the community.


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