Episode 35: Full Scrap

1 email 2 takes episode 35 - full scrap - featured image

​​Want to write sales emails like a pro?

Kristina and Will look at common email mistakes (using real examples) and rewrite them so that you can learn what to do differently.

Join Kristina Finseth (Sr. Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker.

Watch the re-write, and check out the before and after emails below! 👇

Subject: Please introduce yourself

1 email 2 takes episode 35 email - introduce yourself


Take 1: Will’s Rewrite

Subject: {company name} // {company name}}

Mike, I can’t imagine you think about office supplies much.

When you do… it’s probably a fire drill. Are you familiar with {company}’s B2B org?

I imagine you know us as an individual shopper.

We’re helping hybrid teams like yours save big by putting business supplies on autopilot.




Take 2: Kristina’s Rewrite

Subject: Employee Tech


Curious – are you currently relying on a partner for business supplies?

We’re helping companies like Example and Example reduce costs and time spent on employee tools and tech with our business purchasing programs.

If you’re open to stacking us up against your current partner, I’m here to help.




Have a question about your sales email? Start a discussion in the community.

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