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B2B sales used to be easy. Fire off some emails, make some calls, book some meetings, sign some papers. Today though, there’s nothing easy about it. A massive chasm has erupted between tried-and-true B2B sales tactics and how today’s customers actually buy.


In response, sales pros tend to talk about the shiny new toy that is “Account-Based Selling” while defaulting to standard sales tactics. But it’s time to walk the walk. As the Six Million Dollar Man said, “We have the technology.”

How to Build an Account-Based Selling Program Around Rapidly Changing Customer Behavior

ON DEMAND REPLAY

Your contact information, including email, may be shared with the sponsors of this event for the purpose of following up on your interests.

  • What about B2B sales is actually broken—and how to fix it
  • Insight into how and why your customers have fundamentally changed
  • An account-based selling digital roadmap to help close the widening seller-buyer gap 

What You'll Learn

Director of Sales Training & Consulting Services

Sales Hacker

CEO

Journey Sales

Meet The Speakers

Bill Butler

Richard Harris

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