Lars Nilsson and Travis Henry

LARS NILSSON, Co-Founder & CEO, SalesSource Lars is currently the CEO of SalesSource, a premier consulting firm specializing in industry-leading best practices and advisory for the optimization of sales teams. He has served in sales executive roles at Cloudera, ArcSight/Hewlett Packard, Riverbed Technology and Portal Software – all four of which achieved IPOs. At Cloudera, he developed the sales methodology and coined the term Account-Based Sales Development (ABSD), which has transformed how businesses approach high-value targets. TRAVIS HENRY, Partner, SalesSource Having spent his career operating in every part of the revenue generation chain, Travis deploys his deep sales and marketing expertise to help clients accelerate their growth trajectories. He currently serves as a partner at SalesSource, advising sales and marketing leadership on the people, process, and technology necessary to building successful pipeline generation machines.