Mitch Morando

The first time Mitch was asked to lead a sales team, he was a bit shocked. His career had been spent in engineering not sales. So he brought the methodical approach of an engineer to his new work and reverse engineered the sales process. He built systems to aggregate prospect data and listen for buying signals in customer usage patterns. It turned out that this approach was very effective in driving revenue. So www.whalr.com was launched to solve this problem: Use data in an unorthodox way to empower sales pros to be more effective ($ rev / rep) in driving revenue. He shares his sales wounds regularly on LinkedIn and Medium.