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Best Sales Books: 30 Elite Picks to Step Up Your Sales Game {2018 Update}

Ralph Barsi

February 1st, 2018

best sales books

Editors Note: These 30 Best Sales Books are not endorsed or sponsored in any way – this is an expert curated list that will enable sales reps at any experience level to crush their revenue goals!

Before you barrel through the following list of books, take a deep breath.

Most of us will scroll right to the list, hastily scanning the titles with an

“Oh, I know that one…that one, too…hmm, never heard of it…that one’s good.”

Check it out though – before you get too skeptical, we’ve got it covered. Our list of best sales books doesn’t just target one niche, so be prepared for a diverse set of top picks on how to build a sales process, sales strategy, sales management, sales acceleration, leadership, inspiration and more!

Slow Your Roll

We’re all used to tweets and texts, and flying through content. Books, however, require focus and attention. So peruse this list and consider how each book might improve your approach to problems, or work, or people.

Become a Student of the Game

If you truly want to be a better leader, better salesperson, better speaker, better writer, or just a better person, you need to study the craft. And if you look hard, you’ll find there’s already a book with the instructions.

Make the Best Use of Your Limited Time

It’s not like you need the home study, the leather chair, or the warm reading lamp over your shoulder for “reading time.”

Sales Books Turn Readers Into Leaders

Studies continue to find that most CEO’s read 4-5 books a month, and earn 350% more income than the average American. So, don’t take this list with a grain of salt. Get under the hood and explore all these books have to offer.

Work on yourself harder than you work on your job: If you stay ready, you won’t need to get ready. You stay ready by reading.

best sales books | sales hackerThis complete list of 30 best sales books are listed in no particular order, and I’m not encouraged or paid to recommend them. They also don’t represent ALL the ones I’d suggest. It’s all out there, though, part of a slew of great lists that will recommend excellent titles for you. Remember, what you seek is seeking you.

best sales books of all time

Our List of 30 Best Sales Books (2018 Update)

  1. Thinkertoys by Michael Michalko
  2. The 10X Rule by Grant Cardone
  3. Wooden on Leadership by John Wooden
  4. How to Win Friends and Influence People by Dale Carnegie
  5. The Sales Acceleration Formula by Mark Roberge
  6. The Little Red Book of Selling by Jeffrey Gitomer
  7. Predictable Revenue by Aaron Ross and Marylou Tyler
  8. Think and Grow Rich by Napoleon Hill
  9. Jab, Jab, Jab, Right Hook by Gary Vaynerchuk
  10. Agile Selling by Jill Konrath
  11. The Ultimate Sales Machine by Chet Holmes
  12. The New Solution Selling by Keith M. Eades
  13. The First 90 Days by Michael Watkins
  14. Difficult Conversations by Douglas Stone and Bruce Patton
  15. Smart Calling by Art Sobczak
  16. Money – Master the Game by Tony Robbins
  17. The 7 Habits of Highly Effective People by Stephen Covey
  18. Jack: Straight from the Gut by Jack Welch and John A. Byrne
  19. The Psychology of Selling by Brian Tracy
  20. Overcoming the Five Dysfunctions of a Team by Patrick Lencioni
  21. Zig Ziglar’s Secrets of Closing the Sale by Zig Ziglar
  22. 21.5 Unbreakable Laws of Selling by Jeffrey Gitomer
  23. Execution: The Discipline of Getting Things Done by Ram Charan and Larry Bossidy
  24. SPIN Selling by Neil Rackham
  25. The Joshua Principle by Tony J. Hughes
  26. Hyper Connected Selling by David J.P. Fisher
  27. Bonus: Combo Prospecting by Tony J. Hughes
  28. Bonus: Hacking Sales – The Playbook for Building a High Velocity Sales Machine by Max Altschuler
  29. Bonus: The Sales Enablement Playbook by Cory Bray and Hilmon Sorey
  30. Bonus: The No 1. Best Seller by Lee Bartlett
  31. Bonus: Outbound Sales, No Fluff by Rex Biberston and Ryan Reisert
  32. Steal Like an Artist by Austin Kleon
  33. The Decision Book by Mikael Krogerus and Roman Tschäppeler
  34. Innovating for People by LUMA Institute
  35. The Sketchnote Handbook by Mike Rohde
  36. Illuminate by Nancy Duarte and Patti Sanchez
  37. Exactly What to Say by Phil M. Jones
  38. Blueprints by Fernando Pizarro and Jacco Van Der Kooij
  39. How to Get a Meeting with Anyone by Stu Heinecke

#1 Thinkertoys

Michael Michalko

best sales books thinkertoys

Find two solutions to every problem you encounter. It’ll get you thinking and acting like a leader. And you’ll be surprised how often you can resolve issues on your own.

This book is filled with creative thinking exercises, called thinkertoys, that help evoke answers already within you. Each chapter is prefaced with a deep quote from strategist and philosopher, Sun Tzu. Even if you choose not to read the exercises, you’ll have a book of killer Sun Tzu quotes.

Buy Thinkertoys here: bit.ly/thinkertoys

#2 The 10X Rule

Grant Cardone

best sales books 10x Rule

How much money did you make in the last 24 hours? If you want a better-than-average anything in life, then you need to think and act better-than-average. Stop telling yourself why you can’t achieve greatness and limiting your beliefs.

Your thoughts and actions need to increase 10X to get to the next levels. Business leader, Grant Cardone, walks you through how to “10X your life,” and provides exercises for you at the end of each chapter.

Buy The 10X Rule here: bit.ly/10XRule-

#3 Wooden on Leadership

John Wooden

best sales books Wooden On Leadership

If every player on the team plays to the best of their ability, the team won’t need to look at the scoreboard or talk about winning.

The late UCLA Basketball Coach, John Wooden, inspired his team to win 10 NCAA national titles in a 12-year span. Coach Wooden’s legacy was built on his Pyramid of Success, which he explains in great detail. Speaking of detail, Coach Wooden once said, “It’s the little details that are vital. Little things make big things happen.”

Buy Wooden On Leadership here: bit.ly/Wooden-

Bonus: Combo Prospecting

Tony J. Hughes

combo prospecting by Tony J. Hughes

Unleash an incredible combination of old and new sales strategies.

How do you break through to impossible-to-reach executive buyers who are intent on blocking out the noise that confronts them every day?

Old-school prospecting tactics or new-school techniques alone won’t provide the answers.

But Combo Prospecting will…by showing how to combine time-tested sales processes with cutting-edge social media strategies and clever technology hacks.

The book reveals today’s new breed of Chief Executive Buyers, the channels they use, the value narrative you need, and the mix of methods that works.

With actionable insights in every chapter, it explains how to:

  • Do deep-dive research into social.
  • Locate leverage points that matter
  • Secure decision-maker meetings
  • Earn executive engagement
  • Build a knockout, online brand
  • Nurture a network that helps you thrive
  • Profit from referrals –
  • Publish insights that set you apart and steer the agenda
  • Employ an efficient, lethal library of scripts and templates

Buy Combo Prospecting here: http://amzn.to/2B8ZKsZ

#4 How to Win Friends and Influence People

Dale Carnegie

best sales books how To Win Friends & Influence People

If everyone practiced the lessons in this book, the world would be a better place. Dale Carnegie wrote it in 1936, and it remains applicable to today’s world.

“Become genuinely interested in other people,” “Begin in a friendly way,” and “Praise every improvement” are just a few of Carnegie’s teachings. If you change, everything will change for you. Reading this book is your first step.

Buy How to Win Friends and Influence People here: bit.ly/win_friends

#5 The Sales Acceleration Formula

Mark Roberge

best sales books Sales Acceleration Formula

Sales leader Mark Roberge reveals the framework and formula behind HubSpot’s incredible scaling efforts. These very practices propelled HubSpot into the public market’s open arms.

Like famous equations that changed the world, this formula teaches you how the power of inbound lead generation, marketing and sales data, pipeline and activity metrics, and sales technology can change your business for the better.

Buy The Sales Acceleration Formula here: bit.ly/roberge-sales

#6 The Little Red Book of Selling

Jeffrey Gitomer

best sales books Little Red Book of Selling

It doesn’t matter what Gitomer book you read, you’ll learn better ways to sell. This one happens to be the one I’ve referred to the most. Jeffrey’s style of writing, his tone, and his tips can’t be ignored – value oozes from them.

Similar to Jill Konrath (see #10), I’ve subscribed to Jeffrey Gitomer’s free eNewsletter, Sales Caffeine, for YEARS (about ten now). It still shows up in my inbox every Tuesday morning. This particular book is the largest-selling sales book of all time, worldwide.

It’s a classic that remains relevant over time. This is an absolute must read for all salespeople at any experience level.

Buy Little Red Book of Selling here: bit.ly/lil_red

#7 Predictable Revenue

Aaron Ross, Marylou Tyler

best sales books Preditable Revenue

Known by many as “the bible” of SaaS sales development, this book provides a bevy of proven ideas for managing the top of the funnel. Aaron unveils proven best practices created and used by Salesforce.

It’s a guide that remains relevant, by many standards, and is a must-read for anyone in demand generation and sales development.

Buy Predictable Revenue here: bit.ly/predict-rev

Bonus: Hacking Sales – The Playbook for Building a High Velocity Sales Machine

Max Altschuler

best sales books hacking sales playbook building high velocity sales machine

Because it’s our blog, and Max wrote this in 6 days from Bali, you know we had to add this to the list! In Hacking Sales, you’ll learn how to build a fully streamlined sales process using new technology built for salespeople along with innovative new techniques. Max showcases over 150 sales tools throughout the book, enabling you to build the ultimate sales stack to support a fully efficient sales machine.

Buy The Playbook for Building a High Velocity Sales Machine here: http://amzn.to/2mQToVU

#8 Think and Grow Rich

Napoleon Hill

best sales books Think & Grow Rich

Wouldn’t you agree you will acquire knowledge by reading all the books on this list (or even half of them)? All that knowledge won’t be worth jack – nor will it attract the income you’re likely after – without practical PLANS OF ACTION.

This book was published in a year after Dale Carnegie’s (see #4) – like, um, EIGHTY years ago. Apply what you learn from it, right here and now, in our world of SaaS, social media, texts, tweets, and eMedia, and elevate yourself, your company, your product, your brand, and your customers to unthinkable heights.

Buy Think and Grow Rich here: bit.ly/thinkngrow-rich

#9 Jab, Jab, Jab, Right Hook

Gary Vaynerchuk

best sales books Jab, Jab, Jab, Right Hook

Though it might be the same story, you’ll need to tell it differently to a group of executives vs. a group of your friends. The term means to give, give, give, and then ask.

“Gary Vee” explains, in great detail, how to do this online, and includes methods for telling your story on every major social media platform. If you’re looking to build your brand, then you’ll want to know how to “speak the language” of each channel, and each audience.

Buy Jab, Jab, Jab, Right Hook here: bit.ly/gv-jjjrh

#10 Agile Selling

Jill Konrath

best sales books Agile Selling

I have followed Jill Konrath since 2007, when I subscribed to her “Selling to Big Companies” blog. To this day, she sheds value on the sales industry like a bright, warm sunshine.

Buyers and sellers are on their own journeys – each resembling their unique roller coaster ride. Jill shares techniques and tactics to help salespeople adapt to these changes and arrive at the desired outcome. Everything she writes here is reinforced in her blog, eBooks and kits, and videos.

Buy Agile Selling here: bit.ly/konrath-agile

Bonus: The Sales Enablement Playbook

Cory Bray & Hilmon Sorey

sales enablement playbook

In The Sales Enablement Playbook, sales veterans Cory Bray and Hilmon Sorey provide insights into creating a culture of sales enablement throughout your organization. This book provides a series of stand-alone chapters with frameworks and tactics that you can immediately implement, regardless of company size or industry. Whether you are a sales executive, sales practitioner, or a non-sales executive looking for ways to impact growth, The Sales Enablement Playbook will help you identify your role in a thriving enablement ecosystem

Get The Sales Enablement Playbook here: http://bit.ly/2gv94L

#11 The Ultimate Sales Machine

Chet Holmes

best sales books Ultimate Sales Machine

I’ve read this book a good 20 times, and have referred to it throughout my sales leadership career. It offers a 12-part program only used by high-caliber sales organizations, and requires “pig-headed discipline and determination” to work.

Chet Holmes left us with a recipe for success that is unparalleled. This book explicitly spells it out, and many of its lessons are reinforced today by Chet Holmes International.

Buy The Ultimate Sales Machine here: bit.ly/UltimateSales-

#12 The New Solution Selling

Keith M. Eades

best sales books New Solution Selling

To know where you’re going means you need to know where you came from. This is the update to Mike Bosworth’s early 90’s classic, Solution Selling.

Applying a sales methodology to your selling gives you a tried and true advantage, and enables you to plan your work and work your plan. Among the popular methodologies, this happens to be a favorite. It uses the formula PPVVC=S (Pain x Power x Vision x Value x Control = Sale) to help salespeople accurately gauge the probability of closing a deal.

Other legendary methodologies include:

Buy The New Solution Selling here: bit.ly/new-solution

#13 The First 90 Days

Michael Watkins

best sales books first 90 days

This book is a road-map for leaders starting in a new organization. Time is critical in the first 90 days, and the faster you can reach “the breakeven point,” where you become a contributor of value vs. a consumer of value, the better.

Watkins provides real-world scenarios, several potential approaches, and different types of dialogue, to help you anticipate and prepare for any situation in your new environment.

Buy The First 90 Days here: bit.ly/First90-

#14 Difficult Conversations

Douglas Stone, Bruce Patton

best sales books Difficult Conversations

It’s inevitable. You’re going to have difficult conversations – with senior leaders, with sales reps, with prospects and customers. Of course, most of us want to prevent these talks, or avoid them altogether.

When you’re focused, however, on productive problem solving instead of emotion or “winning” the argument, you’re able to calmly arrive with your “opponent” at a path forward. This book lays out the best, most professional, tactful, and respectful ways to handle difficult conversations.

Buy Difficult Conversations here: bit.ly/diff-convo

Bonus: The No 1. Best Seller

Lee Bartlett

lee bartlett no 1 best seller

What does it take to be a top salesperson?

Many books claim to have the answer, but few demonstrate, by example, exactly how it is achieved. The No.1 Best Seller is a masterclass in professional selling, as seen through the eyes of a top salesman. With a career spent selling financial technology to the C-Suite and Investment Banking community, Lee Bartlett shares the mindset and methodology that has allowed him to consistently outperform his competitors to win the largest mandates in his industry.

Buy: The No.1 Best Sellerhttp://bit.ly/2sYvRas

#15 Smart Calling

Art Sobczak

best sales books smart calling

Many argue that “cold calling” is dead, and in many ways it is. “Calling,” however, is alive and well, and salespeople NEED to know how to conduct a great phone call.

Sales trainer and coach, Art Sobczak, shares “dumb mistakes” most salespeople say in the first 10 seconds of their calls; and offers new, better approaches to ensure you engage people on the phone vs. spilling info about you, your company, and your product all over them.

Buy Smart Calling here: bit.ly/smart-calling

#16 Money – Master the Game

Tony Robbins

best sales books Money Master The Game

Assuming you’re going to crush it in your sales career, you’ll make a lot of money. You better learn how to manage it or it will disappear. It was once said, “If you took all the money in the world, divided it up equally among everybody, it would soon all be back in the same pockets.”

Tony Robbins spells out 7 simple steps to financial freedom, and interviews the world’s money masters, so you can model their success for yourself.

Buy Money – Master the Game here: bit.ly/robbins-money

#17 The 7 Habits of Highly Effective People

Stephen Covey

best sales books 7 habits of highly effective people

I attended a leadership conference in the early 2000’s, and Dr. Covey was the keynote speaker. He had us stand up, cover eyes, and point to where we thought was north. He then asked everyone to keep pointing while they uncovered their eyes. Everyone was pointing in a different direction.

In order to influence an organization of any size to head in the same direction, everyone must develop fundamental habits – like seeking first to understand before you’re understood. This book is a masterpiece in how to become highly effective in everything you do.

Buy The 7 Habits of Highly Effective People here: bit.ly/7-habits-

#18 Jack: Straight from the Gut

Jack Welch, John A. Byrne

best sales books straight from gut jack welch

Jack Welch is a master at business leadership. By driving culture before anything else, he shaped GE to become the “most valuable company in the world.”

This book illustrates Jack’s career path, his candid view on what matters most to businesses, his succession plan for up-and-coming executives (including personal, handwritten letters to his leaders), and the deep dives he encourages us to take when working on our business.

Buy Jack: Straight from the Gut here: bit.ly/jack-ceo

#19 The Psychology of Selling

Brian Tracy

best sales books psychology of selling

“Get serious about your career; decide today to be a big success in everything you do.” This quote from Brian Tracy is the first of my five philosophies, and a staple of my daily work.

Here, Brian walks through strategies and methods for moving deals through the pipeline and adding more “Closed Won” deals to the board. It is a classic book you’ll reference throughout your career.

Buy The Psychology of Selling here: bit.ly/psych-selling

#20 Overcoming The Five Dysfunctions of a Team

Patrick Lencioni

best sales books five dysfunctions team patrick lencioni

If you’re part of a struggling company or team, it’s likely because one or more of these dysfunctions is at play: absence of trust, fear of conflict, lack of commitment, avoidance of accountability, or inattention to results.

This is one of TEN powerhouse business and sales books from Pat Lencioni. He continues to share his gift with the world, working with his team at The Table Group, to lift businesses to the highest levels.

Buy Overcoming the Five Dysfunctions of a Team here: bit.ly/5-dysfunctions

#21 Zig Ziglar’s Secrets of Closing the Sale

Zig Ziglar

best sales books zig ziglar secrets closing sale

The man. Zig Ziglar is a sales legend, and his lessons continue to resonate today. I never took the opportunity to see him live, but still listen to and watch his teachings.

In this book, Zig underscores the fact that “we’re all in sales.” He breaks down the very questions, attitude, and steps required to influence a “Yes!” from people.

Buy Zig Ziglar’s Secrets of Closing the Sale here: bit.ly/zigsecrets

#22 21.5 Unbreakable Laws of Selling

Jeffrey Gitomer

best sales books 21.5 Unbreakable Laws of Selling

It doesn’t matter what Gitomer book you read, you’ll learn better ways to sell. This one happens to be the one I’ve referred to the most. Jeffrey’s style of writing, his tone, and his tips can’t be ignored – value oozes from them.

Similar to Jill Konrath (see #10), I’ve subscribed to Jeffrey Gitomer’s free eNewsletter, Sales Caffeine, for YEARS (about ten now). It still shows up in my inbox every Tuesday morning.

There are are laws for every discipline (physics, civil, criminal, mathematical, economic). If particular conditions are present, the laws will always occur, plain and simple. This book deeply explains the essential laws of our craft – selling.

Buy 21.5 Unbreakable Laws of Selling here: bit.ly/git21-5

#23 Execution: The Discipline of Getting Things Done

Ram Charan, Larry Bossidy

best sales books execution discipline getting things done

The title mentions “the discipline of getting things done.” That alone should inspire you to read this book. Ram Charan is a business legend, and has advised the greatest CEO’s of all time, while Larry Bossidy has led at incredibly successful companies like Honeywell and GE.

Execution is a discipline that must be a core component of organizations, but should also be at your core. What people say they’ll do and what they actually do are often two different things. Just get ‘er done!

Buy Execution: The Discipline of Getting Things Done here: bit.ly/Execution-

#24 SPIN Selling

Neil Rackham

spin selling

SPIN Selling is essential reading for anyone involved in selling or managing a sales team. This book outlines the revolutionary SPIN technique (Situation, Problem, Implication, Need-Payoff).

By following the simple, practical, and easy-to-apply techniques of SPIN, readers will be able to dramatically increase their sales volume.

Rackham answers key questions such as “What makes success in major sales” and “Why do techniques like closing work in small sales but fail in larger ones?”

You will learn why traditional sales methods which were developed for small consumer sales, just won’t work for large sales and why conventional selling methods are doomed to fail in major sales.

Buy SPIN Selling here: http://amzn.to/2hXlY4e

#25 The Joshua Principle

Tony J. Hughes

the joshua principle Tony J. Hughes

Joshua Peters is a salesman in crisis – after losing a key deal his boss threatens him with the sack and he has doubts concerning his choice of career.

His father is a sales veteran who progressed all the way to CEO but with their relationship is at an all time low and he struggles to help. Then a mentor’s invitation from the other side of the world powerfully transforms everything as Joshua embarks on the journey of discovering leadership secrets of strategic selling.

He applies the principles to the biggest and most complex deal of his life and his mentorship culminates with a powerful meeting that finally reveals The Joshua Principle.

Learn about the Value Quadrant for Professional Sales Agents©, The New ROI©, the seven sins of selling, the ten laws of relationship and strategic selling, how to develop and execute effective strategy, the history and evolution of professional selling, how to gain insight to challenge thinking and create business value, how to successfully sell at the top, and much more.

Buy The Joshua Principle here: http://amzn.to/2tJIuqP

#26 Hyper Connected Selling: Win More Business by Building Personal Influence & Creating Human Connection

David J.P. Fisher

hyper connected selling david fisher

Technology has fundamentally shifted how prospects buy…which means that salespeople have to catch up and change how they sell.  With the right approach, integrating technology into your daily sales activity multiplies your ability to engage and provide value.

But no matter how much technology we put in place, at its core selling is a human-to-human activity.  Old-school communication tools haven’t gone out of style, in fact they’re you’re most powerful resource. Discover how to become a trusted Sales Sherpa™ for your prospects and integrate yourself into your prospects buying journey.

Buy Hyper Connected Selling here: http://amzn.to/2AtBQJu

Bonus: Outbound Sales, No Fluff

Rex Biberston and Ryan Reisert

best-sales-books-outbound-sales-no-fluff

 

This book is a step-by-step guide for the modern sales professional. We want to give you the framework, knowledge, and skills to fill a sales pipeline with highly qualified opportunities. It’s all practical advice – no cutesy stories, no rants, and no product pitches.

There are really only two ways to fill a funnel: inbound leads or outbound prospecting. We focus this book exclusively on outbound prospecting, because it’s the half of the formula that an individual sales rep can control (that’s why so many sales job descriptions include the phrase “we’re looking for a hunter”).

Buy Outbound Sales, No Fluff here. 

#27 Steal Like an Artist: 10 Things Nobody Told You About Being Creative

Austin Kleon

Best sales books - Steal Like an Artist by Austin Kleon

You don’t need to be a genius, you just need to be yourself. That’s the message from Austin Kleon, a young writer and artist who knows that creativity is everywhere, creativity is for everyone. A manifesto for the digital age, Steal Like an Artist is a guide whose positive message, graphic look and illustrations, exercises, and examples will put readers directly in touch with their artistic side.

Buy Steal Like an Artist here: http://bit.ly/stealikeanartist

#28 The Decision Book – Fifty Models for Strategic Thinking

Mikael Krogerus, Roman Tschäppeler

Best Sales Books - The Decision Book, Fifty Models for Strategic Thinking by Mikael Krogerus, Roman Tschäppeler

The Decision Book distils into a single volume the fifty best decision-making models used on MBA courses and elsewhere that will help you tackle these important questions—from the well known (the Eisenhower matrix for time management) to the less familiar but equally useful (the Swiss Cheese model).

It will even show you how to remember everything you will have learned by the end of it. Stylish and compact, this little black book is a powerful asset. Whether you need to plot a presentation, assess someone’s business idea or get to know yourself better, this unique guide will help you simplify any problem and take steps towards the right decision.

Buy The Decision Book here: http://bit.ly/decisionbook50

#29 Innovating for People – Handbook for Human Centered Design Methods

LUMA Institute

Best Sales Books - Innovating for People - Handbook for Human Centered Design Methods, LUMA Institute

Innovation is an economic imperative that calls for more people to be innovating, more often. This handbook equips people in various lines of work to become more innovative. It provides specific guidance for bringing new and lasting value into the world.

The key ingredient to successful innovation is the everyday practice of Human-Centered Design: the discipline of developing solutions in the service of people. Every story of a good innovation—whether it’s a new product, a new service, a new business model or a new form of governance—begins and ends with people. It starts with careful discernment of human needs, and concludes with solutions that meet or exceed personal expectations.

This handbook is your essential resource for innovation. It’s a compact reference book describing thirty-six methods of Human-Centered Design.

Buy Innovating for People here: http://bit.ly/innovatingfor

#30 The Sketchnote Handbook – Illustrated Guide to Visual Note Taking

Mike Rohde

The Sketchnote Handbook - Illustrated guide to visual note taking by Mike Rohde

This gorgeous, fully illustrated handbook tells the story of sketchnotes–why and how you can use them to capture your thinking visually, remember key information more clearly, and share what you’ve captured with others.

Author Mike Rohde shows you how to incorporate sketchnoting techniques into your note-taking proces—regardless of your artistic abilities—to help you better process the information that you are hearing and seeing through drawing, and to actually have fun taking notes.

Buy The Sketchnote Handbook here: http://bit.ly/rohdesign

#31 Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols

Nancy Duarte and Patti Sanchez

Best Sales Books - Illuminate by Nancy Duarte, Patti Sanchez

As a leader, you have the same potential to not only anticipate the future and invent creative initiatives, but to also inspire those around you to support and execute your vision.

In Illuminate, acclaimed author Nancy Duarte and communications expert Patti Sanchez equip you with the same communication tools that great leaders like Jobs, Howard Schultz, and Dr. Martin Luther King Jr. used to move people. Duarte and Sanchez lay out a plan to help you lead people through the five stages of transformation using speeches, stories, ceremonies, and symbols

Buy Illuminate here: http://bit.ly/illuminateignite

#32 Exactly What to Say: The Magic Words for Influence and Impact

Phil M. Jones

Best Sales Books - Exactly what to say - Magic words for Influence and Impact by Phil M Jones

Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over fifty countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.

Buy Exactly What to Say here: http://bit.ly/exactlywhat

#33 Blueprints for a SaaS Sales Organization

Fernando Pizarro,‎ Jacco Van Der Kooij

Best Sales Books - Blueprints for a SaaS Sales Organization by Fernando Pizarro,‎ Jacco Van Der Kooij

Because of their very nature, SaaS companies live and die on revenue growth. And once the service is ready there is a very small window in which to scale. Missing that window is the difference between massive success and mediocrity.

With such high stakes, it is crucial to get a sales team and process in place that will scale. Yet most early stage companies build their sales teams by the seat of their pants. This book distills the authors’ years of building high performance SaaS teams into a set of highly detailed instructions that will allow sales leaders to design, implement and execute all around sales plans.

Buy Blueprints here: http://bit.ly/saasblueprints

#34 How to Get a Meeting with Anyone: The Untapped Selling Power of Contact Marketing

Stu Heinecke

best-sales-books-how-to-get-a-meeting

The hard part just got easy!

You know how to sell—that’s your job, after all—but getting CEOs and other VIPs to call you back is the tricky part. So what if that impossible-to-reach person weren’t so impossible to reach after all?

Hall-of-fame-nominated marketer and Wall Street Journal cartoonist Stu Heinecke discovered that he could get past traditional gatekeepers and reach those elusive executives by thinking outside the box and using personalized approaches that he calls “contact campaigns.”

Buy How to Get a Meeting with Anyone here: http://bit.ly/meetwithanyone

The End Of The Bookshelf

They’re not all here. WAY more books are out there, containing ALL the answers you need to succeed. Schedule time to crack them open, and become the awesome salesperson you are.

These books, without question, will bolster your self-improvement, develop your leadership presence, guide you towards building effective teams, offer you different ways of solving problems, and show you how to do your job better. If you think a great one is missing from this list, please leave a comment with the title and author. Otherwise, prepare to rise up.

About the author

Ralph Barsi

Ralph Barsi leads the Senior Director, Global Demand Center at ServiceNow. He was named one the most influential inside sales professionals in the industry two years in a row. Ralph is also a frequent contributor to Sales Hacker, as a writer, speaker, and instructor to salespeople of all levels.

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