If talent acquisition, development, and retention are top-of-mind for you as a sales leader, here are 45 of the best sales training programs to check out. We carefully curate and update this list every year to include only the programs we know are highly respected.
High performers deliver as much as 8x the output of their peers, according to McKinsey. No wonder recruiters go ballistic trying to attract the best salespeople. The gap between a mid-performing sales team and a high-performing one is vast.
Making do with average performers leads to average results. Only a team of superb talent can move your business ahead of the competition.
The same calculus especially applies the sales team. Allow a band of inexperienced, untrained, and desperate salespeople on the sales floor and you open up the floodgates of failure. Unleash a team of smart sales reps and success pours like rain.
And that is why excellent training for sales teams has become not only a competitive advantage but the primary driver of business excellence.
Great Sales Training = The Best Sales Outcomes
Data abound and offer solid proof:
- 80% of high-performing sales teams consider their training process as “very good” or “outstanding”.
- Organizations with high-performing sales teams are twice as likely to provide ongoing training as companies with poorly performing sales teams.
- US companies spend more than $70 billion per year on sales training.
- Salespeople who complete excellent training programs deliver 10% higher win rates.
Demand for sales development training will intensify as more and more companies opt to strengthen lead qualification.
Clearly, training will be a game changer for sales organizations in the years ahead. But choosing the best one for your team can be a tough nut to crack.
To make it easier for you, we’ve created a (not-so) shortlist of training companies that have been generating buzz across the industry. More importantly, the sales training programs listed here also generate significant value for the learners and companies who use them.
The 45 Best Sales Training Programs in 2019
- Action Selling
- ASLAN Training & Development
- Brian Tracy
- Carew International
- Cegos Group
- Cohen Brown Management Group, Inc.
- Corporate Visions
- CustomerCentric Selling®
- DoubleDigit Sales
- Factor 8
- GP Strategies
- Integrity Solutions
- JBarrows Sales Training
- John Costigan
- Kurlan & Associates
- Mandel Communications
- Miller Heiman Group
- New Velocity
- RAIN Group
- Revenue Storm
- Sales BQ
- Sales Hacker
- Sales Performance International (SPI)
- Sales Readiness Group (SRG)
- Sandler Training
- The Brooks Group
- The Harris Consulting Group
- Tyson Group
- Value Selling Associates
- Wilson Learning
- Winning By Design
Founded in 1990, Action Selling provides a broad range of training resources to hundreds of thousands of sales professionals.
The company was among the first in the industry to incorporate big data into its learning infrastructure, focusing on critical selling skills and the best ways to reinforce these proficiencies.
Advantage Performance Group offers a three-pronged program to enhance skills at every level: corporate leaders, sellers, and businesses as a whole.
The company’s products and services align with these audiences. For sales reps, Advantage provides learning experiences for every role. They cover diverse topics such as sales negotiation, customer empathy, task prioritization, emotional intelligence, and B2B sales acceleration. Advantage is part of the BTS Group.
Change is always difficult in business. Because sales teams thrive on habit, driving your sellers to change behavior and lift performance is especially challenging. Altify has mastered the process, offering a proprietary and proven approach for full sales team transformation.
Altify builds the matching enterprise support and trains everyone on the team on how to maximize the benefits of improved sales effectiveness.
Need a sales team for a startup or a rapidly growing business? AltiSales specializes in helping businesses design, improve, and scale top-notch sales organizations.
AltiSales can build a team from scratch, add highly skilled talent to your existing team, or partner with you to train your sales team for optimal performance.
With customers gaining control of the sales process, salespeople need to adapt and grow opportunities through empathy and authenticity.
These are the two crucial sales skills that Ariel focuses on. The training firm provides holistic solutions that blend technology and experiential learning. Programs include:
- Storytelling for Professionals
- Sales Effectiveness
- Coaching for Improved Sales Performance
- Problem Solving Negotiations
- Effective Finals Presentations.
If you feel as though your approach to the market is truly unique, ASLAN might be a good training partner for you. ASLAN hyper-customizes its training solutions for each organization and learner.
The company’s training solutions aim to transform sellers into sales professionals who can orchestrate the desired outcomes for both buyers and vendors. Among other offerings, there are robust training programs for inside sales, field sales, telesales, and sales coaching for managers.
7) Brian Tracy
Brian Tracy is among the most widely quoted sales guru on the planet.
Aside from writing books and delivering keynote speeches, the bestselling author also offers training programs designed to help you learn how to walk the talk. One of the more notable training programs in his library is his 21st Century Sales Training for Elite Performance.
It’s a three-month virtual course that teaches you how to win every stage of the selling process: from B2B sales prospecting to renewals.
Focusing on the human side of selling, BTS is a global community of more than 500 all-star performers in more than 30 offices, on six continents. Members are from the fields of sales, business, education, sports, and real life.
BTS focuses on strategy execution and promises to help your business get things done through innovative training, immersive experiences, and needle-moving results.
Their BTS Sales Practice solution trains professionals in skills such as negotiation, account strategy development, value communication, and customer empathy.
Carew International provides end-to-end support in sales training, leadership development, and customer service.
Precisely aligned with each specific customer’s sales goals, Carew’s top-tier training programs go beyond information transfer to an organization-wide behavioral change. Some of the courses offered include:
- Pathway to Negotiations
- Advanced Positional Selling
- Building Customer Equity
- Excellence in Inside Sales
10) Cegos Group
Formed in 1926, the Cegos Group helped pioneer the modern skills development industry and currently trains 250,000 people annually in 50 countries.
But even though they’ve been around for a long time, they continue to be the leading driver in learning innovation. The training giant supports organizations in implementing their growth and transformation strategies.
Their E-Learning and In-House training solutions provide skills development in areas such as:
- Customer Relationship
- High-Performance Selling
- Sales Negotiation
- Key Account Management
Promising high sales performance through cultural and behavioral transformation, Cohen Brown provides specialized consulting and training services.
The company’s courseware and solutions are used in more than 50 countries and have been translated in 15 languages. Courses include:
- Sales leadership
- Workflow management
- Effective communications
- Sales training
- Performance coaching
Corporate Visions provides innovative selling solutions that match the changing dynamics of business and buyer experience. The company’s solutions will help your team Create, Elevate, Capture, and Expand value at every stage of the selling cycle — from lead generation to customer success.
Through skills training, your people will gain the ability to keep pipelines full and flowing, build winning proposals, and improve deal profitability and lifetime value.
The name says it all: CustomerCentric Selling® (CRC®) designs sales courses and provides training workshops based on a buyer-driven sales dynamic. A good choice if you feel your reps are more worried about their quota than their customers.
The company’s three-and-a-half day instructor-led training workshops can be customized for the needs of each specific team or organization. Skills targeted include:
- Business development
- Creation of unique business value
- Lead qualification
- Sales process control and negotiation
Known for its simple, but impactful approach to training, DoubleDigit Sales partners with organizations to customize pragmatic training solutions.
Some of its courseware include:
- Finding New Customers
- Aligning and Executing Sales Strategies
- Articulating Your Unique Value
- Expanding Relationships
DSG can work with you to design practical, tailored, and effective playbooks in the areas of sales strategy, messaging, sales process, and coaching.
These playbooks can then serve as the core training assets businesses deploy to drive learning and mastery of its messaging techniques for:
- Client engagement
- Sales processes
- Selling frameworks
- Technological tools
16) Factor 8
Factor 8 is sales training built by sales leaders. The curriculum focuses on how to book appointments, add value, land and expand new business – and none of it with the luxury of a face to face appointment or lots of time and attention from decision makers.
Factor 8 is known for being pretty hands-on, so as soon as reps learn new tactics, they hit the phones to try, coach, win & repeat. Most training days have higher activity and results than regular sales days. Then Factor 8 trains your managers on how to coach and keep the skills alive.
Plus, the entire team gets access to The Sales Bar – ongoing training, scripts, audio samples, and coaching guides to keep skills improving after training.
Serving clients in more than 150 countries and 30 languages, FranklinCovey’s Sales Performance solutions can be delivered in many formats, including:
- Self-paced online courses
- Consultant-led onsite training
- Sales coaching platforms.
Skills and topics covered include boot camps for sales leaders, customer success, lead qualification, and deal closing.
GoSkills’ online sales training can help sales professionals master proven sales techniques, secure valuable clients, and increase revenues. The course is presented by award-winning author and business coach, David Brownlee.
Trusted by Fortune 500 companies, major universities, start-ups and entrepreneurs, both individuals and teams can benefit from GoSkills’ bite-sized business-focused courses. They also provide training for essential skills like Excel, project management, customer service, and public speaking.
19) GP Strategies
GP Strategies was founded in 1966 to provide best-in-class performance improvement, with programs developed for 16 specific industries.
That industry-specific approach is what makes this program unique. GP Strategies’ sales training programs can be easily integrated into your specific industry, business model, sales culture, process, strategy, and branding.
Its eLearning, technical, and sales training solutions aim to transform people and processes to deliver efficient and maximum performance.
Imparta’s training content has been translated into more than 30 languages and delivered to ambitious sales teams across all industries in more than 60 countries. Its clientele includes some of the best-known brands on the planet such as Intel, Telefonica, Canon, and the WPP Group.
Imparta’s sales training solutions are modular and highly customizable to match each organization’s selling environment, challenges, and needs.
You can choose a single hyper-specific course such as consultative selling skills or opt to build a comprehensive learning infrastructure such as your very own Sales Academy.
IMPAX helps B2B companies achieve high performance and drive growth by providing a full stack of training and consulting solutions. With more than three decades of servicing clients, IMPAX delivers its learning programs via onsite workshops, public seminars, and self-paced online courses.
Its sales skills programs cover various areas such as:
- Account management
- Value-based negotiation
- Dealing with gatekeepers
- Competitive strategy formulation
- Lead qualification
In 2019, SellingPower named IMPAX a “Top 20 Sales Training Company”.
As its name implies, Integrity Solutions goes beyond merely building skills. Instead, they also seek to transform the behavior and mindset of sales professionals.
The consulting firm partners with clients in filling the pipeline, retaining existing customers, and growing revenues by helping businesses deliver meaningful and authentic value to their customers.
Janek provides sales training and consulting services designed to elevate team performance, orchestrate measurable outcomes, and deliver significant ROI for its clients.
In partnership with clients, the company’s continuous learning and knowledge reinforcement solutions establish hyper-productive individual and organizational behavior.
John Barrows’ training programs help small startups and enterprise-scale companies drive rapid growth. Some of John’s clients include global brands such as Salesforce, GE, Tableau, LinkedIn, Box, and Forbes.
Learning programs come in three packages:
- On-demand, self-paced, online courses
- Onsite workshops
- Live, remote mentoring
Training modules are available for both teams and individuals. Unlike some of the other older programs, John offers a 100% money-back guarantee if you’re not satisfied.
25) John Costigan
John Costigan believes most sales training Courses and curriculums are too long, complicated, and impractical.
So he developed his training programs with an overarching theme of keeping it simple, and keeping it real. And as a part of his process, he shows that the techniques work in the real world, with his “LIVE” approach. It includes real calls, real prospects, and real meetings.
Having trained thousands of sales professionals in more than 30 countries to companies such as Google, Oracle, Tommy Hilfiger and Gilead Pharmaceutical, Costigan Companies provides comprehensive courseware for every stage of the selling cycle.
Serving clients in five continents and across 200 sectors, Kurlan & Associates provides tailored training solutions that follow three simple steps:
- Implement Baseline Selling Strategies
Among the firm’s more popular learning programs, Live Online Sales Training is a 12-week course that teaches sellers how to have better conversations and close higher-value deals.
Mandel Communications enables people to deliver high performance by providing focused training on the different aspects, uses, and impacts of communication. In other words, they focus on teaching the so-called “soft skills” for salespeople.
The ideas behind Mandel’s award-winning approach are simple:
- Effective communication is the most powerful tool sellers can use at all stages of the sales cycle.
- Ask the right questions, spark meaningful conversations, articulate their unique value, present compelling demos, and confidently close a deal.
Mercuri International has a strong reputation and a pretty big footprint. They provide training to countless individuals and around 15,000 organizations in 50 countries and in 30 languages.
Mercuri follows a five-step method when building tailored learning solutions for its clients: Analyze, Design, Train, Change, Consolidate.
They offer blended learning and impact training on a broad range of areas and selling skills.
Miller Heiman is a global organization serving individuals and organizations around the world with game-changing technology and a broad range of training courses.
The Miller Heiman Group Academy offers the company’s top-notch signature courses:
- Strategic selling
- Large account management process
- Conceptual selling
- Professional selling skills
30) New Velocity
New Velocity is a comprehensive sales training platform that provides ongoing, online, and onsite learning experiences.
The company’s curriculum centers on four sales pillars:
- Prospecting & Approaching
- Closing & Presenting
- Follow-up & Referrals
- Leadership Development
New Velocity caters to businesses of any size — from small startups to global leaders such as Google, SAS, and Oracle.
31) RAIN Group
This award-winning training provider offers a proprietary approach to achieving selling success.
Serving hundreds of thousands of sales professionals in more than 70 countries, RAIN Group designs training programs not only to build skills but to drive behavioral change across the sales organization.
The company partners with clients to uncover opportunities, accelerate processes, and engineer growth. RAIN Group’s learning library provides a comprehensive range of courseware for every stage in the selling cycle.
32) Revenue Storm
Using a holistic, science-backed approach, Revenue Storm provides training, coaching, and consulting services that are designed to transform your team.
The company aims to wean businesses from being too dependent on buyer-initiated purchases and to enable them to proactively create demand. Revenue Storm partners with clients to build tailored learning, tracking, and coaching solutions.
Richardson partners with some of the best known global brands to identify and understand the specific selling skills and behaviors needed to deliver the best sales outcomes.
Now that they know the secret sauce to selling success, they’ve built a robust and impactful learning curriculum designed to reinforce those skills and behaviors in aspiring sales professionals.
Designed to equip learners for the next levels of excellence, all training programs can be customized and fine-tuned for each unique organization and seller.
34) Sales BQ®
Sales BQ® offers 4 learning tracks to align with any type of sales team: foundational, intermediate, advanced, and an 8-week prep course for soon-to-be sales managers or those who are ready to up their sales management game.
Impressively, the training content is updated monthly to ensure its continued relevance and effectiveness in the market.
The 22 courses on offer cover the entire sales cycle and are paced to maximize lesson retention, and allow time for new habits to form. Training comes with weekly one-on-one coaching with an expert who can help solve your specific challenges and hold you accountable to change.
Training is offered live – either on-location in Denver, CO – or virtually from anywhere in the world.
35) Sales Hacker
Sales Hacker develops, curates, and partners with industry leaders to provide actionable learning resources and organize ground-breaking learning events for B2B sellers.
Sales Hacker hosts two free, no-pitch webinars every week – each designed to teach sales reps and managers a new, crucial skill. Sign your team up and you’ve got an ongoing training program. Bing, bang, boom.
Sales Hacker also publishes thought leadership content.
SPI helps businesses achieve dramatic growth by enabling sales teams with the tools, tactics, and training they need to sustain excellence.
The company implements flexible instructor-led learning and a performance development platform to transform seller behavior. More than a million professionals and 600 global clients in 50 countries have used SPI’s training solutions.
SRG enables individuals and organizations to achieve optimum sales performance using customized skills development programs.
Some of the company’s courseware include programs for improving:
- Basic selling skills
- Advanced training for value-based selling
- Sales management training
38) Sandler Training
With more than five industry-blazing decades already under its belt, Sandler Training continues to provide innovative insights into the world of selling excellence.
The company’s learning methodology pioneered the concept of “reinforcement training” which remains a crucial component of the most effective sales training programs on the market.
A steady stream of fresh content and actionable coursework make the Sandler Training library one of the most popular destinations among sales practitioners.
The Sandler Selling System is embraced by B2B organizations of any size — from small companies to Fortune 500 enterprises.
39) The Brooks Group
The Brooks Group designs and delivers award-winning sales training courseware for B2B professionals.
Formed in 1977, the company is known for introducing IMPACT Selling®, a results-driven sales methodology based on decades-long research and validation.
The six-step process has been taught in more than 350 industries. The IMPACT® Sales Team Training workshop can be delivered onsite, online, or both.
Founded amid dramatic shifts in the buying process, The Harris Consulting Group delivers hyper-pragmatic skills training and tailored learning experiences that help sales teams grow their revenue.
The company partners with clients to assess unique situations and build matching and scalable sales training solutions for unique needs. Tracing its roots in the SaaS B2B sector, Harris Consulting focuses on:
- Sales Development
- Account Executive2Customer Success Teams
Clients include small businesses, mid-market companies, and enterprise-scale corporations.
41) Tyson Group
Because there is no one secret to sales success, Tyson Group believes that achieving high performance and sustainable growth through team training involves a four-step process:
And that is exactly what Tyson Group does best:
- Partner with B2B clients to probe their needs
- Build tailored playbooks
- Cultivate critical skills and behavior
- Orchestrate measurable success
Value Selling Associates is the highly acclaimed and multi-awarded sales training provider which created the ValueSelling Framework®. This is a sales acceleration formula used by startups, mid-sized businesses, and Fortune 1000 corporations.
At the core of the framework is the idea that selling on value instead of price actually works. The ValueSelling training program blends:
- On-demand courses
- Instructor-led workshops
- Video-based reinforcement method
- Activity-based coaching
43) Wilson Learning
Helping sales professionals achieve excellence for more than 50 years, Wilson Learning enables businesses to grow revenue, improve margins, and expand market share.
The company provides hyper-customized consulting, training, coaching, and skills reinforcement services to ambitious organizations in 50 countries and 30 languages.
Training programs cover crucial topics such as:
- Buying behavior
- Strategic business calls
- Selling as consulting
- Negotiation techniques
- Inbound sales excellence
- Managing competition
Winning By Design enables SaaS and B2B organizations to design, build, and scale high-performing sales teams to achieve dramatic revenue growth.
Through consulting, training programs, and technology implementations, Winning By Design drives positive transformation in hundreds of companies around the world.
Their Sales Academy hosts dozens of skills-building courseware and actionable tips from the best players in the game. Course titles include:
- Provocative Selling
- Account-based Prospecting
- Selling as a Science
Vengreso is the digital sales transformation company enabling B2B sales organizations to create more sales conversations with more qualified buyers, to build more sales pipeline through content for sales strategies, LinkedIn Profile Makeovers for teams and digital sales training. Course Titles include:
- Selling with LinkedIn for Teams or Individuals
- Selling with LinkedIn Sales Navigator for Teams or Individuals
- Selling with Video for Teams
- LinkedIn Profile Makeovers for Teams
- Selling with Social Networks
Business moves fast. Skills that worked in the past may become obsolete as new market realities and challenges set in. Only relentless training enables people to learn the skills they need to discover new opportunities and build pathways for sustained growth.
So don’t lose out in the war for talent. Sales training is not a trend. It is the top-of-mind agenda for businesses looking to win the future.
Also published on Medium.