Is your sales force maximizing Twitter for social selling?
Maybe the better question is: does your sales team know how to leverage Twitter for social selling?
Why is Twitter Important?
Social selling software company PeopleLinx surveyed 277 business-to-business (B2B) sales professionals on their use and perceptions of social networks for selling and found that while 73% of respondents thought at least one social network was valuable, only 31% of sales professionals said their process included social. Why? It might have something to do with this stat: in their survey, only one in four sales professionals felt they actually knew how to use social for selling.
Twitter offers a wealth of sales opportunities—missed opportunities if your reps are unsure of how to integrate social into their selling strategy. This holds true especially in today’s marketing landscape, where old-school techniques (cold calling and even email blasts) get ignored or tuned out.
By empowering your sales team to tap social media as a selling tool, your company can and will benefit from the use of this integral resource.
Here are five ways your sales team can use Twitter for social selling:
1. Identify Leads
Twitter can help you identify your prospects while allowing you to create private lists and keep them organized. These prospects are your target, and should include influencers and active users that possess interests or views related to your brand. Marketing Think suggests searching for handles on Twitter, Tweepz, and Google.
A great example of using private twitter lists from Insightpool’s Jason Katz, a business development representative. Private twitter lists allow for him to easily organize his prospects by week, and jump in on tweets around subjects that are of interest to him. He uses the Insightpool sales platform tool to segment prospects and keep them organized.
Start the conversation—retweet, @mention, favorite tweets, ask questions, and eventually, DM. The audience you interact with should include influential people that want to engage with your brand as much as you want to engage them.
Tip: Ask open ended questions that are clearly tailored to the prospect.
True engagement on social takes time and is a continuous process. Twitter allows you to devote that time to the right conversations and get to know your audience, which will ultimately deepen your relationships with them.
Tip: Take time and keep conversations on twitter about the topic being discussed. Keep asking questions to elicit a response and add personality and/or humor. Over time you can move conversations to email or phone and reference twitter conversations, but don’t rush it!
4. Gather Insights
Tracking and analyzing insights provide valuable information about your target. B2B news site curatti.com suggests utilizing a “free and powerful tool”—Twitter Analytics. Knowledge is power, and knowing more about your target can help you craft appealing tweets, share tweets on your target’s time, use relevant hashtags or trending topics, and more.
5. Scale the process
If you are overwhelmed with the manual process, using a tool or platform can help facilitate the entire process of social selling on Twitter. This helps scale and empower sales reps to reach more leads and manage relationships all in one place. It allows reps to identify, socially score, and nurture leads while gaining valuable insights in order to move farther and faster down the sales funnel.