As rough as it sounds to untangle the mess of a 20+ year old CRM, the change management work can be even more of a challenge than the technical side. For companies ready to make an evolutionary change versus an incremental growth change, it’s going to take a complete revision of how to position, equip, and unify sellers into a true RevOps function.
Join us as we discuss:
- The messy, difficult process of updating your legacy CRM
- Necessary mind shifts around change management and leadership
- The risk/ambition continuum in sales tech
- Why RevOps must unify the buying and selling journeys
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