A go-to-market strategy is essential in helping companies attract and convert their target audience. But building a cloud go-to-market strategy is, above all, a long-term business strategy.
In this episode of the Revenue Innovators podcast, our host Mary Shea welcomes John Jahnke, the CEO of Tackle.io. They discuss the importance of a cloud go-to-market strategy for B2B organizations, the role of marketplaces in the B2B world, and why the cloud is relevant to almost every software company.
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