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30-60-90 day business development plan?

Business Development Managers - I need your wisdom!

I've been working as an SDR/BDR and SDR Team Lead at the same company for 5 years. Next week, I'm interviewing for the BDM position.

Part of the interview is presenting a 30-60-90 day business plan.

I would so greatly appreciate any insights anyone has around creating one. I have plenty of thoughts but it's all a bit random at the moment, so I'm wondering if there's a specific structure that someone uses that you recommend?

So far, I've broken it down into categories like;

People/Team (hiring, onboarding etc)
Tools, Tech and Processes
Outbound (big focus for us atm!)

Bombard me with your wisdom, please!

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    • 0
      Profile picture of Adviah
      @adviah
      ( 190 POINTS )
      1 week, 3 days ago

      Hey Duke, I also need similar information. If you are already worked on something kindly share I would like to see.

    • 0
      Profile picture of Dimitri Filimonov
      @dimitri
      ( 382 POINTS )
      1 week, 3 days ago

      Hey Mr. Duke, I am not a great leader myself, but I would start from company problems and open questions, and not just from everything. I mean, if you already have a qualified team, why would you need to speak about that? For example, in my company there is a big problem in entering our own domestic market (by domestic market I mean the market of the country where we are located), while the export pipeline is doing good. Anyone who knows how to handle this problem would be considered as the right fit for the BDM role. That’s my opinion Sir.

    • 2
      Profile picture of John Turner DBM
      @johnturnerdbm
      ( 190 POINTS )
      1 week, 3 days ago

      Duke,
      Here are some concepts that you should consider. 1. Your business plan should be a sales and marketing specific plan that is based on the over all companies business plan or goto market strategy.
      2. Decide what type of plan you want to have tactical or strategic. Here is a simplified explanation for guidance, “A strategic plan supports the organization’s vision and mission statements by outlining the high-level plan to achieve both. … A tactical plan answers “how do we achieve our strategic plan?” It outlines actions to achieve short-term goals, generally within a year or less”.
      3. Sections you may want to include: Executive Summary, Mission Statement and vision, Target Market, Buyers, Market Objectives, Buyers, Pricing Models, Technology Stack, Budgeting, Metrics and KPI’s, Competitive Analysis, Budgeting, Selling System, Sales Structure, Networking Organizations, Events, Expansion, Key Benchmarks, Key Positions and Milestones/Benchmarks. These are usually separate sections.
      4.Delivery Format: I generally use Powerpoint or Canva Presentation
      5. Delivery Format: Send the file, live presentation or recorded presentation with link.

      I hope this help you in your new position feel free to reach-out if you need assistance. I know it seems daunting but it is doable.

    • 1
      Profile picture of Louie Bernstein
      @sales-getter
      ( 505 POINTS )
      1 week, 3 days ago

      Below is something I put together, a while back while contracting at another company. The idea is to break things down into which tasks are Product, Process, Strategy, and Execution. You can swap things around to fit your situation, but it may give you some ideas. Hope it helps.
      Louie
      Sales-getters.com
      Areas Functions – Many done concurrently
      Product Learn our product features and benefits
      Product Learning marketplace, strengths, weaknesses and competition
      Product What makes us different?
      Strategy Research best verticals (if any), functional area and job function
      Strategy Start to develop our Perfect Prospect Profile (PPP)
      Strategy Develop plan to go after low hanging fruit
      Process Start writing the Sales Playbook
      Process Interview group of prospects who evaluated similar tool set and did not purchase anything
      Process Interview group of prospects who purchased from competition
      Process Write phone scripts – Cold call, voice mail and follow up (Cadence)
      Process Write emails – Introductory after cold call, voice mail and follow up (Cadence)
      Process Make cold calls to test scripts and get new prospects
      Process Implement/customize sales tools (salesforce.com, SalesLoft, Sales Automation, etc.)
      Process Implement sales tracking for the correct metrics
      Process Develop system to track sales from marketing leads to closed business
      Execution Help close any current business – ongoing
      Execution Increase pipeline- ongoing
      Execution Conduct won/loss debriefings – ongoing

    • 1
      Profile picture of Tim Clark
      @tclark
      ( 245 POINTS )
      1 week, 2 days ago

      Read the book “Sales Boss” some very practical steps that address this very thing.

    • 0
      Profile picture of ADuke
      @aduke
      ( 365 POINTS )
      1 week ago

      Thanks, everyone! Really appreciate it

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