I see reps go back and forth and forth and back on this - do you start a sequence with an email or a call?
I'm drawn to the idea of a call first. I always get more info out of a call vs. an email, and if they don't pick up I can reference a follow-up email in the voicemail I leave.
I know a lot of reps like to send an email first so they have something to reference on the follow-up call/VM. Makes breaking the ice a bit easier.
Interested to hear what everyone thinks!