1

What's your strategy for email personalization?

Hey Gang,

Everyone makes a lot of noise these days about how important it is to personalize emails.

As a brand-new SDR something I've struggled with is finding ways to make personalization time effective and tie back into the value proposition of the platform.

Some things I'd be curious to know:

What's your personalization process look like?

How long does a highly personalized email usually take to write?

What's your number one piece of advice for someone just starting out?

Excited to hear some ideas and learn from some veterans!

  • Sign in
    Comment
    • 0
      Profile picture of Stephanie Lippincott
      @slipps
      ( 2.8k POINTS )
      10 months ago

      Hey @ajkneip64. Welcome to Sales Hacker and to the sales game!

      Personalization to me is knowing who I’m talking to and where they’re at in the org to make sure my message is appropriate. I tend to focus less on my product and more on the problem they have that my product can solve. I still use templates, but I may tweak them. Most CRMs will allow you to create templates that will merge the appropriate fields so that saves you time.

      A very simple example:
      Lead is purchaser of cogs and widgets.

      Your good email:
      Subject: Your cogs and widgets

      @@first_name@@,

      Do you need more cogs and widgets? I can help you with that. Let’s set up a call.

      Regards,
      Me

      Better email:
      Subject: Your cogs and widgets

      Hi @@first_name@@,
      I understand you purchase cogs and widgets for XYZ company. I know price is a big factor in who you do business with. If I could save you XYZ, would it be worth your time to have a chat?

      Regards,
      Me

      I don’t always use my calendar link. Sometimes I even set the appt myself though the link once I confirm the date and time. Hope this helps!

      • 1
        Profile picture of AJ Kneip
        @ajkneip64
        ( 360 POINTS )
        10 months ago

        Slipps,

        Thanks for this advice!

        What’s your favorite method of discovering problems prospects are dealing with?

        • 0
          Profile picture of Stephanie Lippincott
          @slipps
          ( 2.8k POINTS )
          10 months ago

          @ajkneip64 doing research and having conversations by phone. I learn new things about my prospect’s industry every time I get on the phone, but I should know their main issues. My goal with that email is to get to the discovery call so I can ask all the questions I need to know to see if a) they’re a good fit for our service b) close the objection doors when I speak to them c) build rapport

    • 2
      Profile picture of Mike Berens
      @mberens
      ( 890 POINTS )
      10 months ago

      What Slipps said is great advice! My best advice is talk about your prospects problems and their situation and less about you and your company. Here’s an email I just received of what not to do……

      Hi Mike Berens

      We are a Website Design & Development company offering services at modest rate.

      1) Website development
      2) Website designing
      3) SEO, PPC, ORM, SMO

      Do you have 30 minutes to discuss?

      Looking forward to your positive response.

      • 0
        Profile picture of Stephanie Lippincott
        @slipps
        ( 2.8k POINTS )
        10 months ago

        yeah @mberens that email would find its way into the circular file 🤣

    • 0
      Profile picture of Moeed Amin
      @moeedamin
      ( 1.1k POINTS )
      10 months ago

      Hi @ajkneip64

      Can you share how many calls, emails, or meetings you are respected to schedule per day/week? Your answer will help me choose an approach for you out of my stack.

    • 0
      Profile picture of Jenny Anderson
      @jennbriar
      ( 380 POINTS )
      10 months ago

      As others have mentioned, focus on the problem you solve rather than the company, but the best personalization ties it back to something you’ve learned about them. @beccholland has a TON of great info out there (her OG version of Flip the Script is on YouTube and is HUGELY helpful/insightful/inspirational). Essentially, people LOVE talking/hearing about themselves, so prospect with a focus on them.

      Reach out to some of the more successful AE’s on your team and ask what they’re hearing on their calls. What are the common pain points they solve? How does that change based on specific titles/personas? What are the things those people focus on? This can help you better tailor your message.

      Personally, I am hesitant to ever use pricing to initiate a conversation. Once you’ve established the expectation that you want to cut costs, it’s often hard to move past that.

    • 0
      Profile picture of Colin Campbell
      @colin-campbell
      ( 9.8k POINTS )
      10 months ago

      Hey @ajkneip64,

      So I don’t think there’s really anybody that can answer this question better than @beccholland did on a webinar with @scott-barker

      It’s a beast, but it’s really the ultimate masterclass in personalization. My suggestion would be to chop it up in chunks, take notes, and strap in.

New Report

Close