We all know that when it comes to email outreach, a good subject line is your first key to your prospect’s inbox. What helps you write subject lines that grab attention and bring you good open rates?
In my case, here are 3 rules that I try to follow when creating a new subject line:
- Use the first name of the recipient - people always like to see and hear their names, so it makes your email look more personalized
- Ask a question - preferably open-ended to trigger your prospect to think about processes/strategies/ideas you want to touch base in your email
- Avoid using sales tricks and align my subject line with my message
Also, I use a couple of handy tools which I’ve recently discovered:
- Cold email subject line generator by the Reply team
It’s a great solution to use as inspiration when you lack new ideas. It generates subject lines based on 4 different categories and keywords.
- CoSchedule’s Email Subject Line Tester: coschedule.com/email-subject-line-tester
This one focuses on scoring your subject line, detecting specific words that increase and decrease your opens, and providing suggestions on character and word count. What I also like about it is the preview feature that shows how my subject line will look on the web or mobile.
P.S. I’m not a big fan of tricky strategies and appreciate good recommendations and examples of what works for you. The main goal is to get a response, not just open an email, right?:)