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The most effective marketing tools on a small budget

What is the most effective marketing tools in the absence of budget and humanresourse shortage.
By that I mean how to do more B2B sales with less capabilities

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      Profile picture of Keith Gillard
      @kgillard1
      ( 410 POINTS )
      3 days, 9 hours ago

      Can I suggest that capability is key and the tools are supplementary, especially in B2B sales where there is / should be greater interaction between the rep and the client. Research your market and your target clients, work out the value you can provide, and target the decision makers. If your value proposition is relevant they will meet – cannot beat the basics.

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        Profile picture of Artem Repin
        @artem
        ( 315 POINTS )
        3 days, 8 hours ago

        Thanks for the response. You are absolutely right, but that statement more about distant future sales and about big clients. At the moment my goal is a small and average companies. What inbound marketing tools or trick most suitable for a lead generation?

        • 0
          Profile picture of Keith Gillard
          @kgillard1
          ( 410 POINTS )
          3 days, 7 hours ago

          One of the easiest and quickest is to put up some ‘thought leadership’ ideas on social media such as LinkedIn or a company Facebook site. Note, these shouldn’t be used as sales platforms however the right content will get viewed, you might get some comments, and you might even get a message. Either way, you can follow up each of the views to see if there is any interest. You can always subscribe to a LinkedIn campaign that will focus on those in your target market. BTW, I don’t work for LinkedIn. Alternatively, search out local business groups where you can network. Again, I have not identified a magic bullet.

          • 0
            Profile picture of Artem Repin
            @artem
            ( 315 POINTS )
            3 days, 7 hours ago

            Million thanks, I appreciate it

    • 0
      Profile picture of Yash Sharma
      @maxcalling001
      ( 1.3k POINTS )
      3 days, 3 hours ago

      WOM

    • 0
      Profile picture of Bill Gluth
      @billgluth
      ( 360 POINTS )
      2 days, 19 hours ago

      I have seen a big increase in my social selling strategy by using the new Woofy app. It’s inexpensive, ai powered, and allows me to program all of my social messaging and images across LinkedIn, Twitter, and the other channels I use. It saves me time and that is what counts. You can see it at https://bit.ly/bg-woofy-app

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        Profile picture of Artem Repin
        @artem
        ( 315 POINTS )
        2 days, 16 hours ago

        Thanks, Bill! Great advise!

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