Can Twitter be used for sales engagement?

Many thought leaders and executives have active Twitter accounts. Their API is more flexible than Linkedin's. Can Twitter be taken seriously as a sales engagement channel?

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      Profile picture of Macky Bradley
      ( 15.8k POINTS )
      1 month, 2 weeks ago

      I totally think so. I have used it in my past work experiences to keep in touch with certain brands and their leadership.
      It makes a lot of sense.
      Twitter can also be used amazingly for research as well. Great tool.
      The only drawback, I had so much response on twitter that I could not actually keep up with all of our prospects at the time.
      I might try it again here in the near future.
      Thanks for the question!
      Macky B

    • 0
      Profile picture of Kyle Larkin
      ( 1.5k POINTS )
      1 month, 2 weeks ago

      I have not used Twitter as an engagement channel, but rather as a research tool for personalization (like @mackybradley mentioned). It provides an opportunity to connect on a different level with the prospect and give that solid “reason for my call’.

      If I was to pursue Twitter as an engagement channel, then I personally would want to start building my own following and post content that my prospects/customers would find value in. This obviously takes a lot of time/effort, but I think if executed well could be bring a ton of benefit and elevates you above just “another sales rep”.

    • 0
      Profile picture of Eric Klein
      ( 961 POINTS )
      1 month, 1 week ago

      If not directly, then as part of your research about the target company or person. That way you can make your approach more personal.
      There are a lot of tools that are bringing in the prospect’s recent (public) social media posts in for you to see

    • 0
      Profile picture of Tereza
      ( 1.7k POINTS )
      1 month, 1 week ago

      If your customers are there then 100%!

    • 0
      Profile picture of ztolko
      ( 290 POINTS )
      1 month, 1 week ago

      I think it depends who you sell to.
      But if your customers use twitter (ex. founders/CEOs), then yes, absolutely!

    • 0
      Profile picture of Candyce Edelen
      ( 2.4k POINTS )
      1 month ago

      I stopped paying attention to Twitter a few years ago, mostly because I get much better engagement and results from LinkedIn. BUT I’ve actually won 2 really great long-term clients via Twitter. That was back in 2013-15. I’d be very interested to hear how people are using it today.

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      Profile picture of Caelan Huntress
      ( 251 POINTS )
      1 month ago

      Ten years ago I met Gary Vaynerchuk at a book reading in Portland, and he said something that totally changed how I think about social media.

      “Twitter isn’t for talking,” he said. “Twitter is for listening.”

      As a listening tool, it’s an easy way to improve sales engagement.
      + Retweet and reply to your prospects when they post.
      + Contribute to conversations that industry leaders are sharing.
      + Monitor specific keywords, so when people talk about your problems, you can show up and offer solutions.

    • 0
      Profile picture of Jen Ferguson
      ( 1.8k POINTS )
      4 weeks ago

      Yes. Meet your prospects where they are. Just like LinkedIn, you need to build rapport first.

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