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How are you driving urgency

Hey all, thought I would post here about a challenge a lot of teams are facing in today's economy and that is urgency. Reps and leaders, how are you driving urgency or holding customers to timelines when maybe the timelines are REAL? i.e. it's week 2 in the quarter, pricing technically is good through the Q per our finance team... what are you telling your prospect to get them to sign it within a shorter time frame? Open to any and all ideas, thanks all!

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      Profile picture of robynffo
      @robynffo
      ( 470 POINTS )
      3 days, 17 hours ago

      Hey Connor! Would love to share my two cents! I believe that one key strategy for driving urgency and holding customers to timelines is to clearly communicate the value and benefits of the product or service, and how it can help the customer achieve their goals or solve their pain points. Additionally, highlighting any limited-time offers or promotions can create a sense of urgency and encourage the customer to act quickly. Another strategy is to educate the customer on the potential risks and downsides of waiting to make a decision, such as missing out on cost savings or competitive advantages. It’s also important to maintain a sense of transparency and honesty, and to be empathetic to the customer’s situation, while still being assertive in guiding them towards a decision. Ultimately, it’s a balance of understanding the customer’s needs and concerns while also effectively communicating the value and benefits of the product and the risks of waiting to make a decision. Hope this helped!

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        Profile picture of Connor Morello
        @connorzmorello
        ( 525 POINTS )
        3 days, 13 hours ago

        Hi Robyn, thank you for this!

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