Hi all. I've recently been promoted from AE to player/coach, leading the sales team for a new product we're going to be launching this fall into a new region for us.
We're a small sales team right now, but we're hoping this new product does big things, and we're able to scale the team quickly.
Right now, I'm building out our sales process that we will be experimenting with as we gear up for launch.
As this is my first playbook that I'm building from scratch, wondering if anyone has any 'mistakes to avoid' or 'tips for success' they can recommend when building out a playbook for inexperienced reps.
I know @scott-barker just did a talk about Playbooks at Unleash, but I can't seem to find a recording.
Not looking for any specifics per se, just looking to crowdsource some do's and don'ts to help me along to the finish line.
If you want specifics, I'm interested in what I can build the playbook into so that it doesn't become a static google doc, or printed binder that never gets touched again.
As of the time of writing, I'm actually thinking about using Spekit as a home for where the playbook can live.
Any and all advice is welcomed.