Hi, I'm David Nelson, and I run Traction Complete. We build software on the Salesforce Appexchange that helps organizations like Docusign, Cisco, Logitech, the LA Dodgers, the University of Notre Dame, and the Salvation Army simplify their data complexity in Salesforce.

Our apps help to bring a little order to the chaos by automatically matching and linking records, cleaning up data and allowing revenue teams to manage their complex territory rules with automated account hierarchy tools.

Check out www.tractioncomplete.com/the-revenue-optimists for short, bite-sized sales and revenue operations video advice!