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Linked In Tips and Secrets of the Pros.

Linked In is undoubtably the largest business networking platform in the world. Share any tips and secrets you have learned for lead generation through the platform. Cheers!

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    • Profile picture of Macky Bradley
      @mackybradley
      ( 4.2k POINTS )
      1 month, 3 weeks ago

      Hi @ericraszewskiv Eric!

      So do you have LinkedIn Sales Navigator? That is the paid subscription, most companies will have the Sales Enablement Department pay for it. And there are demos for different topics built in. LinkedIn Learning (a separate fee) has lots of courses explaining the functions of LinkedIn. Sales Navigator allows you so many in mail credits to contact people you aren’t connected with. You can apply all kinds of filters and save your results. Target by industry, company size, revenue, etc.
      However, you can do a search in the free version, it is a much slower process.
      Whether you use the Free or Paid version, you want to approach each contact as your most important. First 2 or 3 conversations should be social in nature. Study their LI Profile and approach them about, say their alma mater. The 4th time, catch them on something interesting about them or their business, etc.
      Be sure your CRM integrates with LinkedIn or make sure you have a process to keep up with this information I think there is some informational webinars on here discussing the Lead Gen process. @scott-barker has dome a lot in recording of webinars. @becc-holland of Chorus. AI should have some webinars on here as well.
      Hope this helps.

      Best wishes,

      Macky

      • Profile picture of Eric Raszewski
        @ericraszewski
        ( 420 POINTS )
        1 month, 3 weeks ago

        Thank you for this. I do use Sales Navigator a bit but am a rookie at it. All of my leads have been driven in by content so far but not super scalable.

    • Profile picture of Trent Dyrsmid
      @trentdyrsmid
      ( 0 POINTS )
      1 month, 3 weeks ago

      I have automated my network building on LinkedIn and then I email the folks that connect with me inviting them to join me for a discussion about growth. I’ve been doing this for a few weeks now and it has been working extremely well for appointment setting. It took me a day or two to build the engine and connect all the apps, but now it runs on complete autopilot. It starts with a SalesNav saved search. The automation tool is Phantombuster. The email address verification tool is DropContact.io and the tool for sending cold email is Lemlist. I target SaaS founders, and the copy in the first email says that I’d like to speak to them about being a guest on my show. We then have them go through an application process (also entirely automated) that puts them into our sales pipeline and during the first conversation (the pre-interview) I’m always sure to demo my software and talk about our partnership program. I’m getting 1-2 meetings a day, like clockwork.

      • Profile picture of Bogdan Sporea
        @bogdan
        ( 420 POINTS )
        1 month, 3 weeks ago

        Hi, How did you automate your network building on LinkedIn?
        Thank you for your help 🙂

        • Profile picture of Colin Campbell
          @colin-campbell
          ( 2.3k POINTS )
          1 month, 3 weeks ago

          @bogdan it looks like @trentdyrsmid mentioned Phantombuster.

          But if you google “linkedin automation” you’ll find there are now lots of options.

          But you need to be careful. As far as I know, most (if not all of these) do break LinkedIn’s terms and conditions and can result in suspension or banning if you use them. I should know, because I used one, and was suspended for it.

          Beyond that, you should also know that used incorrectly these tools can do damage to your brand. Use them for building connections and helping people = good. Use them for pitching people your stuff at scale = bad.

          • Profile picture of Eric Raszewski
            @ericraszewski
            ( 420 POINTS )
            1 month, 3 weeks ago

            I also have tried the automation side with mixed results. I will absolutely take a look at Phantombuster today. Also that name is brilliant haha.

    • Profile picture of Jeff Swan
      @jeffswan18
      ( 0 POINTS )
      1 month, 3 weeks ago

      Producing genuine, thought-provoking content goes a long way in establishing credibility for your automated or manual outreach. The trick is knowing when to leverage which content so it comes across as authentic rather than spammy.

      • Profile picture of Trent Dyrsmid
        @trentdyrsmid
        ( 0 POINTS )
        1 month, 3 weeks ago

        I echo that. If you want to keep LinkedIn happy…keep the eyeballs on LinkedIn. Post your thought leadership content directly on LinkedIn, and then use DM’s to share that content with your target audience.

        With that said, there is nothing wrong, IMHO, with also using cold email to their inbox as well. I do that and get next to zero complaints. It is the world we live in.

        • Profile picture of Eric Raszewski
          @ericraszewski
          ( 420 POINTS )
          1 month, 3 weeks ago

          So the authentic content piece I have worked hard on this last year. I have gone from 300 followers to 13k+ and engagement is solid. Now I am struggling to get content to those higher more viral levels and reach more users.

          • Profile picture of Trent Dyrsmid
            @trentdyrsmid
            ( 0 POINTS )
            1 month, 3 weeks ago

            Have you tried just asking your audience what they want to learn?

            • Profile picture of Eric Raszewski
              @ericraszewski
              ( 420 POINTS )
              1 month, 3 weeks ago

              That is a good point. For me it is a little bit hard as my community is CBD/Hemp related but I am transitioning out of that industry and back more towards just sales in general. Right now my audience is very specific to my niche.

    • Profile picture of Scott Ingram
      @scottingram
      ( 0 POINTS )
      1 month, 3 weeks ago

      Great question @ericraszewski. A topic I dove into pretty deeply a few months ago where I reached out to the people on LinkedIn who I thought were actually doing it the best and asked them what they were doing. The result was 108 Tips from 36 LinkedIn Sales Stars, and even more in a more complete ebook. You’ll find the free, ungated PDF here: https://top1.fm/LinkedInSalesStars

    • Profile picture of Shubham Sood
      @shubhamsood97
      ( 1.3k POINTS )
      1 month, 3 weeks ago

      @ericraszewski ; Mainly 3 tips to drive inbound requests via Linkedin:-
      1. Build your profile by connecting with your target audience (at least 2 months)
      2. Share resourceful and engaging content for the audience
      3. Let your network automatically flow in with responses and queries

      Outbound is largely seen as spam by most Linkedin people and if done, needs to be highly targetted towards specific problem-solving.

      • Profile picture of Trent Dyrsmid
        @trentdyrsmid
        ( 0 POINTS )
        1 month, 3 weeks ago

        Quick update on my end. Just signed up for Apollo.io and it completely negates the need for LinkedIn Sales Nav, Phantombuster, DropContact.io and Lemlist. Boom. Huge savings and much simpler to use!

        • Profile picture of Eric Raszewski
          @ericraszewski
          ( 420 POINTS )
          1 month, 3 weeks ago

          WHAAAAT? Can you tell me a bit more about how you are using it?

          • Profile picture of Trent Dyrsmid
            @trentdyrsmid
            ( 0 POINTS )
            1 month, 3 weeks ago

            Just watch this demo video and you will see https://www.loom.com/share/84c0dca3eb3d4400acfb54df11a7818c

            The app has a database of 17M companies and 200M contacts. All contact info is verified using AI, so all you need to do is:

            1) Write your email sequence
            2) Select your target
            3) Hit go

            You can even create a rule in the rules engine to auto-prospect for you.

            Freaking brilliant.

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