Should you manage what your reps are posting on social media?

Are you actively supporting your reps to leverage social selling? If so, how?

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    • Yes! We provide social selling training with personal branding training.

    • Profile picture of Joe Latchaw
      @jlatchaw85
      ( 4.8k POINTS )
      1 week, 1 day ago

      We social sell as and provide training. We also use a tool called Social Toaster for company-wide pushouts i.e. white paper, reports, etc.

      • Profile picture of Chris Cloud ⛅️
        @ccloud
        ( 2.7k POINTS )
        1 week ago

        Sounds like an interesting tool. How have you all benefited from Social Toaster? Curious to learn about it.

        • Profile picture of Joe Latchaw
          @jlatchaw85
          ( 4.8k POINTS )
          1 week ago

          It’s allowed essentially every employee who signed up for it to be a brand ambassador. You couple that with a unified message and our LinkedIn gaining more interactions and followers, and it’s been a great addition.

          Hope this helps!

    • Profile picture of Chris Cloud ⛅️
      @ccloud
      ( 2.7k POINTS )
      1 week ago

      It seems like creating rules and restrictions around what they post on Social Media probably isn’t helpful. I’ve avoided this with my reps. However, I have armed them with ideas and training and will give them regular fodder to post out.

      Part of effective social selling is for them to develop their own voice, audience, and credibility. It’s important to allow for that without trying to manipulate it corporately.

      • Profile picture of tmg10401
        @tmg10401
        ( 190 POINTS )
        1 week ago

        But… some of them are really bad at it. It’s tough to let that typo-fueled stuff happen too often without a tighter grip

        • Profile picture of Chris Cloud ⛅️
          @ccloud
          ( 2.7k POINTS )
          1 week ago

          Running it through a spell-checker is one thing, but Big Brother is another.

    • I think enabling is different than managing.

      You should offer training to your reps so they have some best practices of how to post, engage, and represent themselves online. You should provide them with help/content to post when there’s an initiative to support like an event, or a new product announcement. You should provide them with positive examples and show them what good social media engagement looks like.

      But I think it’s not a good idea to try to control your employees’ individual social media presence as extensions of your marketing team. You can set expectations and guidelines for acceptable use in the employee handbook, but actively managing how they choose to represent themselves online as individuals feels… wrong.

    • I think there are definitely two different questions here.
      First, should you “manage” what they are posting? I would say no, unless you have it in their contract that they can only post certain things. I dont think people want to be told what to post, or what not to post.
      Now for the second question, are you supporting your reps to leverage social selling? I think managers and companies should definitely be doing this. It’s a lot more than saying “here’s a website with our assets that you need to share on social”, but make it regional based, industry based, and ultimately just more valuable.

    • I agree with others here. Its going to be impossible to manage what people post. However, it is very much possible to make it very easy for them to post the most relevant and timely content. That ease/convenience will naturally allow your sales reps to post the content you care about.

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