Compelling Event examples

Hello! I'm trying to figure out how to speed up my deals. Give examples of your compelling event. Thx!

  • Sign in
    • Profile picture of marygreencny
      ( 2.2k POINTS )
      2 weeks ago

      Can you give a little more detail @hideho471 how does a compelling event help you speed up your deals?

    • Profile picture of Jon Selig
      ( 0 POINTS )
      1 week, 6 days ago

      You need to understand the compelling event during qualification. Why would they invest or switch? What’s driving that? What will or won’t happen if they don’t buy from you? If there’s no compelling event, you could be wasting your time.

      Some examples of compelling events that cause companies to look at new stuff:

      – New legislation impacting their industry, they need to become compliant.
      – Software being decommissioned/de-supported
      – renewal date coming up.
      – Forthcoming merger/acquisition

      • Profile picture of Rustam Gainullin
        ( 270 POINTS )
        1 week, 1 day ago

        thank! I will be grateful if you tell me what else to read on this topic from interesting materials. Well, if there are still interesting examples, please share

New Report