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Who's responsible for optimizing LinkedIn profile of the leadership team at your company? Marketing or Corp. Comm.?

Who's responsible for optimizing the LinkedIn profile of the leadership team at your company? Marketing or Corp. Comm.?

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      Profile picture of Nick
      @nickharris
      ( 2.3k POINTS )
      1 month, 3 weeks ago

      Marketing

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      Profile picture of Tess Brown
      @tessbrown
      ( 1.9k POINTS )
      1 month, 3 weeks ago

      Nice question, @jeetdoshi! Thank you for asking 🙂

      My thought is that for companies that are a little smaller, it makes sense for marketing to manage the communications from corporate leadership. As an organization grows and marketing becomes even more stretched, you’ll likely find that the marketing team are not able to allocate the necessary resources to managing so many socials. As such, a corporate communications team and/or corporate PR may need to be brought in to assist!

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        Profile picture of Jeetdoshi
        @jeetdoshi
        ( 575 POINTS )
        1 month, 2 weeks ago

        Bingo! That’s exactly what’s happening at our company where earlier Marketing owned it, now that we’re growing, we have corporate communications and PR doing it for most of the leadership team, so thought of checking in if that’s a norm. Thanks @tessbrown

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          Profile picture of Tess Brown
          @tessbrown
          ( 1.9k POINTS )
          1 month, 2 weeks ago

          So glad to hear we’re aligned @jeetdoshi!! Keep us posted on how things go with the transition – it can be tough to continue the continuity of voices when handing over social channels!

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      Profile picture of Colin Campbell
      @colin-campbell
      ( 14.6k POINTS )
      1 month, 3 weeks ago

      My own opinion, but I think you’ll find a mix of Executive Assistants, Social Media Managers, Content Marketers, Communications/PR folks.

      But I do think that you can always tell when a leader doesn’t manage their own presence, and I think it makes a difference.

      I was once talking to a colleague who used to work at Microsoft and he told me that the head of the gaming division at the time (Xbox) would spend about an hour a day on Twitter, just talking to gamers. You can’t get that kind of authentic connection when an exec’s social media presence is managed by another person.

      • 1
        Profile picture of Jeetdoshi
        @jeetdoshi
        ( 575 POINTS )
        1 month, 2 weeks ago

        So true @colin-campbell!

        I too believe that every leader should commit some amount of time (depending upon their role, specifically if one is in market/client facing role) learning, engaging and networking on LinkedIn. I try to spend at-least 15 minutes each day on LinkedIn.

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