I'm tasked with growing users on our platform as "buyer" or "reviewer" of software solutions, and another team is helping to onboard "sellers" who are SaaS and provide software solutions.
I struggle with email campaigns to get user growth/signups, though. I know our value proposition is providing buyer a way to monetize their time, especially when decision makers get lots of sales/marketing emails daily, and our goal is to help every decision makers monetize their attention. Then, SaaS companies gets that attention from decision makers by paying for their time, obviously no pressure to move onto proposals.
My question - is that a good value for decision makers? And what do you think I should phrase the value proposition in a way that resonate with decision makers to push sales emails to pay for their time if they want a "meeting" the platform is LeadrPro, btw.
Hey there @john_leadrpro! I’m Robyn, and I have experience in growing various client brands and even my own company (Lunas Consulting) through email outreach. Sharing with you my thoughts regarding your doing email marketing for growth at LeadrPro. To get consistent user growth, you need to understand your target audience’s pain points and how your product can address them. In your case, decision-makers are bombarded with sales and marketing emails, so you must convince them that your platform is different and provides value. To do this, you should focus on emphasizing the unique value proposition of your platform, which is helping decision-makers monetize their attention. You can phrase it in a way that highlights the benefits of the platform for decision-makers, such as how it can help them save time and make more informed decisions. In your sales emails, be sure to address your target audience’s specific needs and challenges and how your platform can solve them. It would be best if you also considered using social proof, such as customer testimonials or case studies, to demonstrate the effectiveness of your platform. Don’t underestimate the power of personalization. Tailor your sales emails to each recipient based on their industry, company size, and other relevant factors. This can help you build a stronger connection with decision-makers and increase the likelihood of them signing up for your platform. To answer whether or not it is good value for the decision maker and how you should phrase your value proposition! The value proposition of monetizing decision-makers’ time can be compelling if presented in the right way. Decision makers are often busy and are constantly bombarded with sales and marketing emails, so if you can offer them a way to monetize their time by taking meetings with relevant SaaS companies, that could be a valuable proposition. To phrase the value proposition in a way that resonates with decision-makers, you could focus on the benefits that they would receive from using the platform. For example, you could highlight how they can earn money by taking meetings, while also having the opportunity to learn about new and innovative SaaS solutions that could benefit their business. You could also emphasize how the platform can help them save time by only connecting them with relevant SaaS companies, rather than having to sift through countless emails and sales pitches. When crafting your sales emails, it’s important to be clear and concise about the benefits of using the platform, while also being respectful of their time and not being pushy. Try to personalize your emails as much as possible, using the information you have about the decision maker and their business to show that you have taken the time to research and understand their needs. Finally, make sure to track and analyze the results of your campaigns so that you can continually improve and optimize your approach. Hope this helps!
Hey @john_leadrpro, Interesting question. If I understand you correctly, your role at LeadrPro is to attract users who are economic buyers/decision makers who can leave reviews for software. It sounds like in return for their reviews, they’d be compensated for their time. In my experience, most high-level leaders place such a premium on their time that monetary compensation for time spent giving reviews isn’t a strong motivator. Or at least, it’s very costly. I’ve seen executives at the VP level charge $500/hr for their time to participate in market research. So, I think it depends how much LeadrPro is willing to pay for their time. But aside from monetary motivators, executives value: * Knowledge that can give them an edge. Can LeadrPro offer your users something special in return for their reviews? Like exclusive access to some data you have that can help them make better purchasing decisions? * Relationships. Can leaving a review strengthen that buyer’s relationship with their vendor, so they can get more out of the partnership?