Kristina Jaramillo (President of Personal ABM) helps sales and marketing teams reverse no and later positions with enterprise accounts (including Fortune 50 accounts like UPS) by shifting content and social/email/live conversations to focus on account-specific gaps and personal impacts. Through personal content and communications, Kristina created $2M wins with accounts that were previously unresponsive to sales and marketing for 5+ years. Learn more about her approach at – and see the shifts that sales and marketing need to take by registering for her free Reboot Friday panel series at


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