How to address economic uncertainty in emails?

Hello! I help craft messaging for a market research company and was recently asked how to appropriately address difficult topics like layoffs and inflation when writing to buyers and clients. Does anyone have any tips?

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      Profile picture of robynffo
      ( 470 POINTS )
      1 week, 1 day ago

      Hi Lexy! Robyn here, CEO and founder of Lunas Consulting and I get what you mean! When addressing difficult topics like layoffs and inflation in your messaging, it’s important to be transparent and honest with your buyers and clients. Here are my few tips for you: Provide context: Explain the current market conditions and how they are affecting your company or industry. This helps your buyers and clients understand the reasoning behind any difficult decisions or changes. Communicate solutions: If there have been layoffs or cost increases, be sure to communicate any solutions or steps your company is taking to mitigate the impact on your clients. Show empathy: Acknowledge the impact these changes may have on your clients and express your understanding of their concerns. Use language that is sensitive and polite. Offer support and assistance: If possible, provide resources or suggestions to help your clients navigate the changes and find ways to mitigate their impact. Finally make sure to be honest and transparent in your communication, this will create trust and assure your customer that they can rely on you in any situation. It’s important to remember that these are challenging times for everyone, so approaching these topics with empathy, honesty, and solutions will help to build trust and maintain positive relationships with your buyers and clients. And remember to always be kind.

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