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What do TAM, SAM SOM & PAM stand for?

Knowing the ceiling mark for your market is crucial when strategising and Sales Impact Academy coach has been discussing this on his course 'Go To Market Fundamentals'.

Are these terms something that are well known?

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    • These aren’t terms that i’d come across, but they make complete sense. I’d be interested to see/hear what other people have to say on segmentation like this.

    • I use TAM all the time. The others such SAM and SOM I would build into an account scoring matrix to see who you should target first. PAM is in an interesting idea. Especially if you are trying to attract investor money and you can show where you can get additional revenue once you have a good start on your current TAM.

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