Balancing the needs of individual teams vs. the entire customer journey

I'm interested to hear how you balance the needs of individual teams in the GTM org (marketing, sales, success etc..) vs. focusing on the entire customer journey and how you manage expectations of how your time and resources will be allocated?

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    • I’ve had pretty good success keeping track of what’s going on in the org and finding problems/process improvements to combine efforts and solve multiple issues. I think about it like putting together a bill—how can I make sure there’s something for everyone so I get enough votes to pass it? Haha

      With this approach, I keep the overall vision focused on the customer journey most of the time I’m helping the GTM teams. So I guess I would summarize it as optimizing the customer journey is the guiding principle with which we operate, serving the revenue org is our day-to-day.

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