Many businesses consider marketing automation to be a must-have. According to the latest Salesforce State of Marketing Report, the average enterprise has 900 (!) different applications to enable data-driven marketing. How often, though, does quantity lead to the quality of marketing processes and sales as a result? And what are the planned outcomes of the transformation?
No matter what tool or platform you are going to have, the results might not justify the investment if you don't prepare the ground for its implementation. Taking Pardot as an example, we will discuss what companies expect VS what they really get with the help of martech tools.
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