There was a time when sales were all about hard selling: calls and spam. Customers now have greater purchasing power, more access to information, and control over their own buying journey. So, pushing a sale on disinterested consumers is no longer going to work.
Before selling, we need to:
- Optimize email marketing and inbound requests
- Track prospects progressively
- Automate lead nurturing
- Use lead grading & scoring
What did I miss? Who has all four points right and automated enough?