3

What did I miss?

There was a time when sales were all about hard selling: calls and spam. Customers now have greater purchasing power, more access to information, and control over their own buying journey. So, pushing a sale on disinterested consumers is no longer going to work.

Before selling, we need to:

- Optimize email marketing and inbound requests
- Track prospects progressively
- Automate lead nurturing
- Use lead grading & scoring

What did I miss? Who has all four points right and automated enough?

  • Sign in
    Comment
    • 0
      Profile picture of Tess Brown
      @tessbrown
      ( 2.6k POINTS )
      1 month, 1 week ago

      Hey @nickharris when getting ready for prospecting, do you use any type of dialer service?

      Curious to hear if this is part of your plan.

      • 1
        Profile picture of Nick
        @nickharris
        ( 3.1k POINTS )
        1 month, 1 week ago

        We do not use such solutions. But, in certain businesses, it helps a lot to speed up the process. My opinion – it all depends on the situation and the current business goals!

    • 0
      Profile picture of Ken Lundin
      @kglundin
      ( 475 POINTS )
      1 month, 1 week ago

      @nickharris the tools and processes you mention are great and necessary, but it isn’t enough. The fundamental challenge is most companies try to use tech to replace the sales rep, rather than supplement and improve their efforts. The art of communication and finding challenges is sorely lacking in sales.

      • 1
        Profile picture of Nick
        @nickharris
        ( 3.1k POINTS )
        1 month ago

        I completely agree. But, great sellers are implied by default 🙂

New Report

Close