Similar to this group, we're seeing our prospects increasingly seek out buying guidance and best practices from peers in user communities. We've started our own user community to engage these people and orgs who are interested in topics relevant to our offerings. I'd be interested to hear if others have similar user communities and how your sales team gets involved with them to drive leads.
Hey @nickwood – I’d LOVE to schedule some time to chat with you regarding community strategy and to bounce some ideas off each other to keep folks engaged, all while giving them the most relevant content and opportunities to connect. Feel free to reach out to me via LinkedIn here: https://www.linkedin.com/in/tess-b-2a4a0896/ & of course, it goes without saying that anyone else who is eager to chat and connect regarding community/sales community ins-and-outs, I’m your gal!!! Don’t hesitate to ping me any time!
Sounds great—would love to swap tips on those topics @tessbrown!
Here’s a great resource that addresses this topic: The head of sales at Temporal shares his perspective on how community insights can transform the relationship between sales and users through value-added selling—while driving leads and decreasing time to close. + Sales pathways are shifting. Digital community channels like Slack, Twitter, GitHub, etc. have displaced some of the traditional sales pathways. Engaging with your users where they want to engage results in happier and more successful customers. + Evolve sales to be more value-add. Conversations and context from meeting users in these channels allows you to bring value to customers in even your first sales conversation. + Map sales and success resources at the user-level. End-users are the main drivers of solution discovery, solution discovery, and solution adoption. A user-based approach to sales org planning sets you up to deliver customer success and better sales outcomes. https://youtu.be/JaOfO7MRYUg