I'm trying to make a business case to add competitor battlecards to SFDC at the opportunity level. Either we build this internally with our CRM team or we outsource a vendor.
The goal is to empower sales reps to sell against competitors. We would do this by identifying when a client is using a competitor and then being able to proactively surface competitor information for the rep to be used during that client conversation
What I need help with is providing answers to below:
1. How do we test this?
2. How do we get the numbers/data associated with this to validate the costs?
3. How do we measure success?
Would love to hear your thoughts or suggestions, or even your experience of doing this in your companies.