One of my New Years Resolutions is to actually figure out a solution to this problem:
In my sales department, we use Salesforce and Groove. All prospects are uploaded as contacts under specific accounts and not leads because there are generally multiple decision-makers/influencers involved in a sale.
In the marketing department, they love Hubspot.
My reporting is locked and straight forward. They have a hard time reporting on MQL/SQL conversions because despite having the sync not having leads work through the traditional stages means that they can only track inbound and not the outbound work/results.
I can't be the only person with this problem. Who are been successful at figuring out cross-system reporting?