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On average, how many seconds does a prospect read your email?

According to statistics, In 2011, the time spent reading brand emails was 10.4 seconds for each email open. In 2018, this reached 13.4 seconds per email before falling over the last couple of years. In today's digital age, people are constantly bombarded with information and it can be difficult to stand out and capture their attention. With so much content to consume, people's attention span is shorter than ever before. This is why it's important to keep your emails snappy and direct to the point. By crafting a clear and concise message, you increase the chances of your email being read and acted upon. One-sentence emails are a great way to do this, as they are quick and easy to read, making them the perfect solution for busy professionals. They also force you to be more strategic with your words, which is a good email copywriting practice to get into.

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