New Sales - Account Management Ratio

Hello erveryone, I wonder what the ratio between new sales and account management should be according to your opinion. I work in translation&localization industry and we try to determine a ratio between them in annual revenue.

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      Profile picture of robynffo
      ( 1.3k POINTS )
      2 months, 2 weeks ago

      Hey @salesathon!

      For me, the ratio between new sales and account management would vary depending on several factors, such as the size of your company, the industry you are in, and your specific business goals. Of course, new sales generate revenue growth, while account management maintains and expands existing accounts!

      However, the optimal ratio of new sales to account management will depend on your specific business objectives and priorities. So ask yourself first, what are your goals and objectives? Prioritize based on those!

      My advice would be, if you are a new company trying to establish a presence in the translation and localization industry, you may need to focus more on new sales to generate revenue quickly.

      On the other hand, if your company has been in business for several years, has a stable customer base, and wants to increase customer satisfaction and retention, then you may need to focus more on account management. It’s all about balance!

      You may need to experiment with different ratios and analyze the results to determine what works best for your desires, and defining what balance looks like for YOU. Hope this helps!

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        Profile picture of salesathon
        ( 275 POINTS )
        2 months, 2 weeks ago

        Thank you so much for your comment @robynffo! Much appreciated.

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