I’m having a “debate” with our marketing team right now about building out our SDR function. Their view is that the SDR model is dead and that all their work can be automated.
I on the other hand disagree completely with their view. Our current SDR makes great appointments for the team and they converting to sales. You would think that evidence alone would be enough to convince them but sadly it hasn’t been.
I’m keen to get the sales worlds view on SDR teams and how best to utilise within a sales function.