Hot take: the MQL is dead.
Account-based marketing (or account-based growth) is the way forward. The only way this can happen is if marketing is informing sales, and vice versa!
Co-creation and collaboration between teams is the new normal.
...BUT, it's easier said than done!
Share any of your tips and tricks on how you've worked to align sales and marketing teams within your organization. What is your role and how have you worked to elevate your ABM plan!?