What are the best B2B cold calling opening lines?

What is the best way to open a B2B cold call? One that sets a good tone for the conversation and minimizes objections as the call progresses. Thanks!

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    • 1
      Profile picture of Jim Robertson
      ( 557 POINTS )
      2 months, 2 weeks ago

      My focus on a cold call is to book a demo, nothing more. We sell a very visual product mobile contracting software and explaining it over it over the phone doesn’t hit the value props the same way. The goal of the cold call is commitment to a 45min meeting. My opening line is usually “How much time do you have to talk about X?” Then I follow up with we are saving similar business 20 hours of staff per week. If you give me an hour this week I can save you 10 hours next week.

    • 1
      Profile picture of BennyGTM
      ( 225 POINTS )
      2 months, 1 week ago

      you can try: “Hey {first_name}, sent you an email earlier this week about VALUE PROP and thought you were the best person to talk to. Do you have a few minutes now? Or would you prefer to schedule a time to have a more formal conversation instead?” Though…if you’re talking about opening + objection handling that’s a much bigger topic 🙂

      • 0
        Profile picture of aditodkar
        ( 220 POINTS )
        2 months ago

        I have seen people telling to separate cold emails and cold calls i.e do not reference your email in cold call because prospect can directly say no I have not seen your email or may directly say not interested which will add unnecessary objections on the call. Do you think we should separate out cold call and cold email? Any suggestions?

        • 0
          Profile picture of Rachel Trocano
          ( 220 POINTS )
          1 month, 3 weeks ago

          I only mention emails if I get their voicemail. One option is to ask if they’ve heard of your company – although I dig @jimrobertson‘s opening line: ““How much time do you have to talk about X?”

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