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PARAMOUNT LOUNGE, FLOOR A2,

Lounge

NOVEMBER 7-9, 2017

680 MISSION STREET, SAN FRANCISCO, 

CA 94105

OPEN 9AM-4PM

Sales Hacker

Space is limited so sign up now to attend.

Director Level and above. It all starts on

November 7th, 2017. See you there!

Join us and fellow sales and marketing leaders for a day of learning and networking at Dreamforce 2017! Start your day off at the Paramount Lounge, November 7-9 for free breakfast or stop in for lunch and learn from AMA sessions focused around the future of sales and marketing. It’s the perfect networking and sales learning opportunity to the biggest tech event of the year!

BEST OF ALL IT'S FREE

AMA SESSION II

Sales and Marketing Alignment: From Urban Legend To Making YOU A Legend

10:15AM - 11:00AM













Mod/Panelist:

Tyler Lessard, VP of Marketing, Vidyard

Panelist:

Patrice Greene,

President & Co-founder, Inverta

Panelist:

Trish Bertuzzi, President & Chief

Strategist, The Bridge Group

Panelist:

Matt Heinz, President, Heinz Marketing

The last thing you need to hear is why sales and marketing alignment is important, and how those who have strong alignment strategies outperform those who don't (we all get it, right?. But what you do need is a healthy dose of how to ideas to help you make sales and marketing alignment a reality within your own organization and something that genuinely moves the needle. Join a panel of experts who have implemented and optimized alignment strategies at hundreds of organizations and walk away with no less than 3 new ideas you can implement immediately to get you started down the path of becoming a smarketing legend. We highly recommend that both your marketing and sales leaders attend together, and maybe even sit with each other.

AMA SESSION I

Building a Winning Sales Team for Growth:

Hiring, Training, Ramp-up, and Retention

9:30AM - 10:15AM






Mod/Panelist:

Amit Bendov, CEO & Co-founder, Gong

Panelist:

Dan Cook, SVP of Sales and Customer Success, Lucid Software Inc. 

Panelist:

Brian Remington, Director of Commercial Sales and Sales Development, AppsFlyer

Panelist:

Jennifer Brandenburg, VP Inside Sales, ServiceMax

Rock star VPs of Sales share their secrets on hiring, training, and retaining the best salespeople needed to build a world-class sales team at different growth stages from startup to IPO.

LOUNGE DAY 1 (November 7th)














Mod/Panelist:

Shai Alfandary, VP, Global Head of ISVs & LaunchPoint Ecosystem

Panelist:

Tyler Lessard, VP Marketing, Vidyard

Panelist:

Michael Burns, SVP of Sales, Madison Logic

Panelist:

Jaime Muirhead, Regional Sales Director West Coast, Ringlead

Panelist:

Josh Wagner, Solution Consulting Director, LeadMD

AMA SESSION IV

Win Together: Developing an Effective Partnership with Sales & Marketing

1:20PM - 2:00PM












Sales and marketing may never see eye-to-eye when it comes to lead quality, pipeline attribution, metrics and more. However, with an effective partnership you can drive consistent messaging and customer experiences, engage prospects and customers more effectively and ultimately drive more revenue for the company. But achieving this can be near impossible.

Join our panel discussion to learn how to implement best practices on how to gain an effective partnership between sales and marketing.

How ABM is Driving Sales and Marketing Alignment

12:30PM - 1:10PM


The move towards ABM has not only caused marketers to revamp the tools, technologies, strategies and tactics they use to engage their target audience, it’s pushed sales to do the same. In order to achieve success in an ABM world, these two customer-facing orgs have had to re-think the way they work with one-another as they strive to maximize ROI across a limited universe of highly-targeted accounts. Join us for a discussion on why this change is happening, where the alignments are occurring and where work still needs to be done.



















AMA SESSION III




Mod/Panelist

Vin Turk, Co-Founder & COO, Madison Logic

Panelist

Mayura Garg, North America Datacenter Campaign Manager, Intel Corp

Panelist

Ryan Vong, President and CEO, Digital Pi

Panelist

Javeria Khan Mishra, Sales Director, Marketo





AMA SESSION III

AMA SESSION I

How the Science of Learning Drives Sales Readiness & Increases Productivity

9:30AM - 10:15AM







Mod/Panelist:

Justin Fite, CSO, Lessonly

Panelist:

Misha McPherson, CEO, HumbleGritSales

Panelist:

Olivier L'Abbe, VP of Sales, G2 Crowd

Join Lessonly CSO, Justin Fite, Olivier L'Abbe, and Misha McPherson for a discussion about effective sales training and how it influences team productivity and company culture. Justin will talk about the critical role learning plays in sales roles, how the science of learning affects business and practical advice for injecting team learning into your organization.


Is Account-Based Marketing Worth The Investment? 


LOUNGE DAY 2 (November 8th)

AMA SESSION II

Don't Play Darts With Data: How To Build a Streamlined ABM Strategy

12:30PM - 1:10PM



Mod/Panelist:

Jaime Muirhead, Regional Sales Director, RingLead

Panelist:

Tony Yang, VP of Marketing, Conversion Logic

Panelist:

Gregg Thaler, Business Development Director, Marketo


The Future of Sales Tech & What To Look For In 2018

10:15AM - 11:00AM








Mod/Panelist:

Adam Becker, Sr. Director, Account Management & Commercial Sales, Octiv

Panelist:

Joe Caprio, VP Inside Sales, InsideSquared

Panelist:

Daniel Barber, CEO, GTM Orchestration 

Panelist:
Pete Kazanjy, Founder, Modern Sales Pros

In this session, we will explore the following questions: 


*What are the must-have tools in your sales tech stack?

*What are the key metrics you are measuring?

*How are you using technology to increase efficiency? 


LOUNGE DAY 3 (November 9th)

AMA SESSION I

What Will It Take To Be a 10x Sales Leader in 2020?

10:30AM - 11:10AM



Mod/Panelist:

Rob Jeppsen, CEO, Xvoyant

Panelist:

Jacco vanderKooji, Founder, Winning By Design 

John Barrows Hosted Lunch

12:00PM - 1:00PM

10 Best Practices That Will Make You A Top CRO/VP of Sales In 2020!





AMA SESSION III

AMA SESSION II

Come meet John Barrows and his newest addition to the jbarrows team - Morgan Ingram. They'll be hosting lunch at Sales Hacker’s Lounge on Thursday, November 9th from 12-1 for a meet and greet along with Q&A on anything sales related. Topics will include: Sales training, social selling, brand building, prospecting, coaching, deal management and acceleration, objection handling and much more. They'll also be giving away some of their new ‘Make it Happen’ and ‘Keep Dialing’ 

t-shirts and swag for the first few people who show up. Come join us for good food, free stuff, good conversation and also to help celebrate Morgan’s birthday!

The Top 5 Most Important Things You Can Do To Build Repeatable Pipeline

11:10AM - 11:50AM


Topics To Be Covered:


*The real value of Data  

*Turning Data into your ICP

*Execution & Strategy 

*Using AI For Sales Pipeline

*Tools & Books 


Mod/Panelist:

Richard Harris, Owner & CEO, The Harris Consulting Group

Panelist:

John Barrows, CEO,  JBarrows Sales Training

Panelist:

 John Kosturos, Director of Enterprise Sales, RingLead

                                                                       

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