Episode 25: And… What do you do?

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Want to write sales emails like a pro?

Kristina and Will look at common email mistakes (using real examples) and rewrite them so that you can learn what to do differently.

Join Kristina Finseth (Sr. Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker.

Watch today’s re-write, and check out the before and after emails below. 👇


Subject line: We’ve landed more clients. Is Interseller next?

Hi Kristina,

We’ve brought on a few more clients, including COMPANY. Based on the companies that we have signed up, I believe that this will be worth your time.

Feel free to choose a meeting time at your convenience.

Looking forward to hearing from you,

[Signature Block]

Will’s Rewrite

Subject line: Channel Reports

Hi Kristina,

I was running a few competitive Google searches. Also took a look at your FB ads page. Looks like the team is investing across channels.

Given you’re hiring a marketing analyst, is this because cross channel measurement is eating time?


Will Allred
No Code Marketing Dashboards to Bring it all Together

Kristina’s Rewrite

Subject line: paid campaigns


From my research, it doesn’t look like Interseller has invested much in paid marketing campaigns.

^ Is this something that’s in the works?

COMPANY’s platform helps companies like COMPANY manage paid channel performance, ad spend, and marketing data sources in one place.

Assuming you’re diving more into paid strategy in the upcoming months – worth a chat?


Have a question about your sales email? Start a discussion in the community.


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