Episode 27: Dig Deeper

1 email 2 takes - dig deeper featured image

Want to write sales emails like a pro?

Kristina and Will look at common email mistakes (using real examples) and rewrite them so that you can learn what to do differently.

Join Kristina Finseth (Sr. Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker.

Watch today’s re-write, and check out the before and after emails below. 👇

Dig Deeper

Subject: Measure Employee Feedback

Hi Will,

I noticed you’re an HR manager at XYZ company. As part of the Human Resource team, one of the significant challenges is to create an engaged workforce to build a great culture.

We at my company helped leaders like you to measure and improve workplace culture.Is this something that you would like to achieve at XYZ company?


Will’s Rewrite

Subject: Culture Read


Talking with HR leaders with fast growing teams, getting a read on the organization tends to be top priority.

As you’ve grown, have you found this to be a challenge?


Kristina’s Rewrite

Subject: employee happiness


In chatting with other HR leaders, two of the problems they’re experiencing are:

1 – measuring employee engagement

2 – turning employee feedback into action plans

We’re helping companies (like X and Y) strengthen the culture through acknowledging employee feedback and taking action.

Curious if you struggle with the same – open to a quick chat?


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