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Episode 30: How’s this look on mobile?

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​​Want to write sales emails like a pro?

Kristina and Will look at common email mistakes (using real examples) and rewrite them so that you can learn what to do differently.

Join Kristina Finseth (Sr. Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker.

Will is flying solo today because Kristina caught COVID-19 but is well enough (thankfully!) that she’s able to submit her rewrite. Lets look at this week’s email and get insights on why emails that don’t look good on mobile and that starts with a question mark don’t perform well.

Watch the re-write, and check out the before and after emails below! 👇

How’s this look on mobile?

Subject line: Kristina – call this week?

Hi Kristina,

Was doing some research and based on your role as the Director of Growth Marketing at Interseller , figured you’d be the best person to speak with about Tech Partnerships and Integrations. My company is the first Integration Marketplace as a Service, so for context, we enable Business to Business SaaS companies to build and enter in-app marketplaces.

Since tech partnerships are now vital for growth, my company enables Saas companies, such as like company and like company, to quickly decrease the time to value for their those partnerships and track the integration’s positive impact on customer retention and satisfaction.

When do you have 15 minutes on Friday or Monday to chat about our service?

Best,

Rep

 


Will’s Rewrite

Subject line: Integration Issue

Hi Kristina,

I know Greenhouse has hundreds of partners already, so I wanted to ask…

Have you seen any deals stalled because of a missing integration?

Growth leaders typically vent. Integrations can limit growth.

Clients want a seamless experience, so integrations become a must have. Good luck making the case to engineering.

We make this easy for your team. One API gets you access to hundreds of companies.

Curious if this is common.

Will

 


Kristina’s Rewrite

Subject line: integration marketplace

Kristina,

Noticed Greenhouse has over 400 pre-built integrations listed on the site – impressive!

While it’s great to have this visible for prospects, current customers could be missing out as their tech stacks evolve.

We’re helping companies like like company and like company create positive customer experiences with our in-app marketplace for integrations.

Interested in exploring this for your customer-base?

 


Have a question about your sales email? Start a discussion in the community.

 

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