*Editors Note: Steli Efti, CEO of Close.io, a sales software / social app organized in a compelling way around the tight inner loop of today’s sellers. This article was first published on Close.io and has been republished with written consent.*
I preach the gospel of follow up almost every day of my life. And still…there is more to preach and more to learn 🙂
How do you spice up the follow up?
Many ask me for new creative ways to spice up their follow up hustle and I’ve recently come across an awesome guy who’s putting some “funny” in his follow up and seeing great results with it.
Rachman is the co-founder of FunnyBizz and we met at the Lean Startup Conference in December.
He gave an awesome talk on how to effectively follow-up with humor.
One of my favorite ideas from the talk was that he used to follow up with potential sponsors for his conference and when he didn’t hear back, he was sending them a funny gif of cookie monster waiting with no further text 🙂
The response rates where great (watch the video below of his talk if you want to learn more).
The Cookie Monster Follow Up Gif
Experiments in Humor Talk
After his talk I told him I wanted to learn more about FunnyBizz. He reached out and I thought I’ll test his true follow up hustle but not responding for a while 🙂
You know, it’s one thing to preach something on stage and another do practice it in real life. When he didn’t hear from me in a while, he sent this awesome follow up video.
Personal Follow Up Video ( the funny is happening at the second half)
This is a great example of how to be creative in your follow up and create immediate value in the relationship by putting a smile on someones face and making someones day a little brighter.
Learn (aka steal) these strategies to crush it harder in your follow up hustle!
For those of you who haven’t yet learned my basic follow up philosophy, strategy and follow up tactics read the below post:
Life is all about the follow up. Especially when it comes to the startup hustle.
It’s easy to focus on the initial contact. The first meeting. The email you’ve sent to someone important. You reach out to someone and then feel good about yourself. You’ve done your job, you’ve pitched and reached out. You’ve asked for a meeting/call/etc. Now all you have to do is sit around and wait for them to respond.
And that’s the problem – You have no follow up hustle.
I get it. You don’t want to be a pain in the ass. We all want to avoid being annoying at the risk of getting rejected.
Most people will contact someone once, and then wait around for that person to get back to them. That’s the complete wrong approach.