Note: The available generative AI tools for sales are evolving insanely quickly. Don’t see your favorite tool? Let us know: marketing [at] saleshacker [dot] com.
Jump straight to the list of AI tools for salespeople ⬇️
If you want to read about how I made the list, and why, read on.
Generative AI is all the craze, mostly because of OpenAI’s ChatGPT and their freemium go-to-market motion, which made them go viral for being the fastest ever application to reach 100 million users.
There are other natural language AI models besides OpenAI’s GPT-4:
- Demind Gopher
- Facebook OPT
- Hugging Face Bloom
- Cohere
- Anthropic
- AI-12
- GPT-NEOX
- GPT-J
- AI21
- Alibaba
- Yandex
- Etc.
…but these models are just the underlying data scienc-ey stuff.
To most of us, what’s actually interesting about generative is the application, regardless of the model.
And fortunately for our hatred for busywork, the generative AI market is exploding. As of this writing in April 2023, this is what search interest in generative AI looks like:
The crazy thing is, experts all pretty much agree that we’re just at the early days of the generative AI market.
Even while new generative AI sales tools launch literally every day, we figured Sales Hacker should start mapping this market and keeping tabs on the trends.
Methodology
I scraped ProductHunt for tools that mentioned generative AI (I used Browse.ai for that), then selected out the sales-focused ones. I also looked at the past several months of the “Cool Tools” roundups in the Bens Bites newsletter, which focuses on AI.
I did also check out the lists of AI Tech companies from all the big consulting firms, but they were much less up-to-date, and generally less helpful.
Lastly, I created this LinkedIn post asking people to tell me about their generative AI products or features for salespeople, just in case I missed any.
All generative AI tools for sales (May 2023)
And here’s what we’ve got!
Integrates directly with Outreach and Salesloft, then learns from your prospect’s LinkedIn profile to confirm their email address, generate insights about what you have in common, and personalize emails.
- Use case: Prospecting
- Pricing model: Freemium
Create beautiful presentations 10x faster than in PowerPoint or Google Slides. It automatically aligns elements, and can even create suggested templates given a presentation topic.
- Use case: Pitching
- Pricing model: Free Trial
Imports data from chat conversations in various sources to a spreadsheet and automatically collects, collates and organizes unstructured customer information into tidy columns.
- Use case: Prospecting
- Pricing model: Freemium
A simple and tidy Sales Engagement tool that focuses on helping you build relationships with prospects via social media, and transferring those relationships to commercial conversations. The whole tool doesn’t use AI, but the do have a neat email assistant that tells you your likelihood of getting a response and helps you avoid spam words.
- Use case: Prospecting
- Pricing model: Freemium
A ChatGPT alternative, built for business. It can do a lot, but for sales, you could use it to scrape sites for contact information, and create personalized cold outreach given a company description and the LinkedIn URL of your prospect.
- Use case: Prospecting
- Pricing model: Freemium
Writing assistant that goes beyond just grammar and spelling help to suggest your prospect’s pain points, offer solutions, help you articulate features and benefits, or even create a quick custom birthday card for your decision-maker.
- Use case: Prospecting
- Pricing model: Free Trial
Automatically sends a highlight reel after every demo, so you don’t need to rely on your champion to re-explain the value to other buyer-side stakeholders.
- Use case: Demoing
- Pricing model: Freemium
Upload a csv file of up to a thousand leads, including the LinkedIn profiles, and it will automatically create a one-liner ice-breaker.
- Use case: Prospecting
- Pricing model: Paid Only
A sales assistant that helps qualify leads, book meetings, and answer common questions, follow up from meeting no-shows, and more.
- Use case: General
- Pricing model: Paid Only
Find valid email addresses and craft emails from LinkedIn profiles. This one’s nice because you don’t have to upload your existing lead list – it pulls from LinkedIn to your lead least.
- Use case: Prospecting
- Pricing model: Freemium
Freddy AI is a general customer lifecycle AI, but it does have some sales-specific use-cases like Out-Of-Office detection, a lead de-duplicator, and customer profile enrichment.
- Use case: General
- Pricing model: Paid Only
Sellers afraid to try gen AI? Intro GPTeammate. This Slack integration allows users to group-chat with the ChatGPT-based assistant to craft outreach, brainstorm, and learn how to use ChatGPT together.
- Use case: Collaboration
- Pricing model: Freemium
Upload prospect social media profiles and Giftpack will suggest and send gifts based on their interests and behavior.
- Use case: Prospecting
- Pricing model: Paid Only
This one is being kept pretty hush-hush, but we know it’s intended to be a sales co-pilot that can suggest and execute sales plays on behalf of your reps.
- Use case: General
- Pricing model: Beta
We’ve noticed that now that many sales reps have never worked in an office, more people lack professional headshots. Use HeadshotPro to upload selfies and get back a variety of professional options.
- Use case: General
- Pricing model: Paid Only
Integrates with HubSpot CRM to research existing accounts, find new ones, add contacts, set tasks, draft emails based on unique information in your CRM, create reports, and more.
- Use case: Full Cycle
- Pricing model: Freemium
Acts like a personal assistant for sales to help you manage your calendar, send contracts, take notes, update your CRM and write prospecting emails.
- Use case: Full Cycle
- Pricing model: Beta
Can help with sourcing leads, update your CRM for you, and help you write email templates.
- Use case: Prospecting
- Pricing model: Freemium
Uses AI to create conversational activity on your email address so you avoid the spam folder. Use responsibly.
- Use case: Prospecting
- Pricing model: Paid Only
Summarize and understand complex documents. Generates suggested questions and delivers the answers. Use it for 10-K statements
- Use case: Closing
- Pricing model: Freemium
This one isn’t sales specific, but sue me, I liked it. It lets you use GPT directly in spreadsheets to create formulas, extract text, categorize and more. It does have a cool function where it can create an “educated guess” like somebody’s name, given their email address.
- Use case: General
- Pricing model: Freemium
Uses AI to help you automatically drop voicemails when you’re cold-calling, and can dial one or multiple prospects in parallel, to accelearte your outbound motion.
- Use case: Prospecting
- Pricing model: Free Trial
Outreach uses Artificial Intelligence for sales in a variety of ways – to create deal health scores, to forecast with superb accuracy, to detect deal sentiment not just from emails, but form prospect reactions on calls with reps – but it also has announced a generative AI offering: Smart Email Assist. Smart Email Assist auto generates accurate and relevant email copy based on the prior context of conversations between buyers and sellers.
- Use case: Full Cycle
- Pricing model: Paid Only
KAIA is an AI virtual assistant that joins and records live meetings, captures real-time transcription, sets action items, syncs all notes to the CRM, and even delivers real-time enablement so you can stay 100% confident in conversations with prospects.
- Use case: Full Cycle
- Pricing model: Paid Only
Essentially a smart chatbot for your Salesforce database, it lets you use natural language to interact with your Salesforce CRM, so you can ask questions about accounts, get insights about customers, and get help drafting communications (and more).
- Use case: Full Cycle
- Pricing model: Paid Only
Personalizes your cold email outreach for you, letting you choose what the personalization is based on from a selection of sources including your prospect’s LinkedIn posts or profile, the company website, etc.
- Use case: Prospecting
- Pricing model: Free Trial
Given your prospect’s linkedin profile and some information about your company, Warmer creates prospecting emails that include a CTA of your choice, and suggestions for smart ice-breakers.
- Use case: Prospecting
- Pricing model: Free Trial
Of all the tools that can help you craft emails for sales, Lavender is one of the most advanced. We may be biased, becaus we at Sales Hacker work with founder, Will Allred, tocreate cool content all the time, but it’s great. It tells you when anything in your email could reduce your reply rate, helps you personalize, measures outcomes intelligently, and that’s just scratching the surface.
- Use case: Prospecting
- Pricing model: Freemium
Regie.ai helps with workflows all through the sales process, but it’s AI really shines in email personalization and sequence suggestions because it uses your own brand’s voice, and information unique to your organization, so the suggestions you get are completely different from your competitor’s.
- Use case: Full Cycle
- Pricing model: Freemium
Cogram is all about meeting management. It transcribes, summarizes, creates action items and syncs meeting data to your CRM.
- Use case: Full Cycle
- Pricing model: Paid Only
Includes both an AI email assistant and a LinkedIn scraper. Upload a .csv file of your contacts, decide what inputs you want to use to personalize the content (personal data or company data), and get out a .csv file of opening “Lynes” to use in cold emails.
- Use case: Prospecting
- Pricing model: Freemium
Another cold-email writing tool. You tell it who you are, and who your prospects are, and it pops out suggestions for copy you can use.
- Use case: Prospecting
- Pricing model: Freemium
While technically not generative AI, this one was too cool to leave off the list. Quantified uses AI avatars (which happen to look very human) to onboard, train, and coach members of your sales team.
- Use case: Full Cycle
- Pricing model: Paid Only
Manage all your pipeline in one place to save time switching between apps, and get all your info synced to the CRM automatically. Plus, ChatGPT can help you make smarter decisions by accessing contextual analytics, recommendations and knowledge articles.
- Use case: Closing
- Pricing model: Freemium
I’ve got it for you in image form, as a sortable spreadsheet, and as a list below, with more detailed descriptions and our reports from early tests.
Here’s a link to the sortable spreadsheet of all generative AI sales tools, so you can sort as you’d like.
Related: 7 ChatGPT Prompts for Selling to the C-Suite
Related: How I Use Real-Time AI to Cut My Follow-Up Time by 67% and Accelerate Deals
Related: How to Use AI for Sales Coaching: A Sales Manager’s Guide
