Sales Hacker’s 35 Most Influential Women in Sales

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Welcome to Sales Hacker’s first-ever Influential Women in Sales list!

In this exclusive list, we wanted to honor not just female leaders that promote their own sales platform (no shame in that!) but those that take it even a step further by being incredibly intentional about promoting the next generation of female salespeople and making their path a little easier. They say “You can’t be what you can’t see,” and the sales floor is no exception.

Without further ado, here are some of the female movers-and-shakers who are creating powerful ripple effects and paving the path for the next generation of women sales leaders. From the bottom of our hearts, thank you for all you do.


Amy Appleyard – SVP Global Inside Sales at Carbon Black, Inc.

Amy Appleyard is an experienced, strategic sales leader with demonstrated success in overseeing cross-functional teams to improve the customer experience, drive sales and increase retention in both Distribution as well as SaaS-based sales organizations. She is passionate about managing and motivating others and working in high-pressure, fast-paced collaborative environments.


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Andrea Austin – VP at Nokia Software | Published Author

Andrea has been building high-performance, customer-focused teams that capture sustainable growth for over 20 years. She was recognized as a leading sales mentor by Women in Sales North America. She is the co-author of a business book, called Aligned to Achieve, about sales and marketing alignment. Andrea has led numerous sales initiatives and teams at enterprise software and solution providers, including Varolii, IBM, Symphony Technology Group, Vitria Technology, DigitalThink, and PeopleSoft.


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Brooke Bachesta – SDR Manager at Outreach

Brooke Bachesta is a SaaS sales professional with experience as an individual contributor, people manager and process builder. Before joining Outreach, she worked as a sales operations consultant at a woman-owned voluntary benefits firm.


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Lauren Bailey – Founder and President, Factor 8 | Founder, #GirlsClub

Lauren Bailey was voted “Top 25 Most Influential Leaders in Inside Sales” by The American Association of Inside Sales Professionals 2013-2018. Her award-winning sales firm Factor 8 has been instrumental in helping sales teams with their sales and management development programs. Her company #GirlsClub is dedicated to changing the face of sales leaders. #GirlsClub helps women sales reps navigate the tricky path to sales leadership with their management training, mentoring, confidence building, and community.


Cynthia Barnes Sales Hacker Top Women in Sales Image

Cynthia Barnes – Founder and CEO of NAWSP

Cynthia Barnes is the CEO of The National Associate of Women Sales Professionals, a 12,800+ member group of women in sales. With NAWSP, she helps thousands of women share stories, get answers, find inspiration, make better decisions, network with women like them, and in her words, help break the glass ceiling. We highly recommend getting involved with the NAWSP if you are looking for a group of like-minded women in sales. 


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Tonni Bennett – VP Sales at Terminus

Tonni is a sales leader passionate about building a unique, diverse and value-driven sales team. She’s a sales leader with an accomplished background at several tech startups. She has won various awards such as Top Sales Leader, TAG One in a Millenial Awards 2016 and Power 30 Under 30 winner 2016.


Trish Bertuzzi Sales Hacker Top Women in Sales Image

Trish Bertuzzi CEO of The Bridge Group | Evangelist of women speaking at conferences

Trish Bertuzzi founded The Bridge Group to help B2B technology companies build world-class Inside Sales teams. For more than two decades, she has promoted sales development and inside sales as a community, professional, and engine for revenue growth. Her book The Sales Development Playbook is an absolute must-read for everyone in the sales industry. She is also a part of the Women Sales Pros advisory board. Follow up with her updates on Twitter at @bridgegroupinc.


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Carolyn BettsFounder & CEO at Betts Recruiting

Prior to starting Betts Recruiting, Carolyn has spent most of her career in Sales and recruiting. Her firm Betts Recruiting is the go-to agency for companies looking to find sales, marketing and client services talent in the US. She has helped a lot of venture-backed companies scale their sales teams and partnered with early-stage companies to find their first crucial sales hire. Carolyn was selected as one of AA-ISP’s Top 25 Most Influential Inside Sales Professionals and was a finalist for the Ebbies Change Leader Award.


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Joanne Black – Author | Speaker | LinkedIn Learning Instructor

Joanne Black is one of the leading authorities in referral selling. As the founder of No More Cold Calling, Joanne helps salespeople, sales teams, and business owners build their referral networks to quickly attract more business. An engaging speaker and innovative seminar leader, Joanne is changing the business of sales. As a member of the National Speakers Association, she regularly speaks at sales and incentive meetings, sales conferences, and association meetings. She is the bestselling author of No More Cold Calling and Pick Up The Damn Phone.


Jennifer Brandenburg – Vice President Inside Sales at ServiceMax – From GE Digital

Jennifer Brandenburg is an industry sales leader in building high impact organizations that are repeatable, measurable and predictable. She is a thought-leader and expert in growing sales, inside sales and marketing organizations. She has more than 20 years of deep enterprise sales experience managing sales operations and growing sales organizations in the high technology industry. She has strong leadership experience in inside sales, field sales, operations, and marketing.


Deb Calvert – President at People First Productivity | Instructor at UC Berkley

Deb Calvert works with companies to build organizational strength by putting people first. Her work in sales training, leadership development and team effectiveness are research-based and people-focused. One of the ways Deb personally “puts people first” is by providing free resources for individuals. Her book Stop Selling & Start Leading is a terrific read on buyer experience and sales.


Jamie Crosbie – Founder & CEO at ProActivate

Jamie Crosbie is a certified peak performance mindset speaker. During her training sessions, she shares both the science and working tools that you can use immediately to enhance performance both for yourself and your team members. She has 20 years of experience in sales leadership and the talent acquisition industry. She started her career in traditional recruiting firms primarily in sales leadership positions before starting her own venture ProActivate. She is the author of The Power of 2 – Exponential Sales Leadership, a book for sales managers built on real-world sales experiences.


Sally Duby– CSO at The Bridge Group

Sally Duby is the Chief Sales Officer at The Bridge Group and a pioneer of Inside Sales and Sales Development best practices. Through her work at The Bridge Group, she has helped teams achieve repeatable and predictable growth through combining next-generation technologies and services with innovative sales processes. She’s spoken at many Sales Hacker and other large sales conferences and runs a Bay Area VP Sales Forum.


Tracy Eiler – CMO at InsideView Technologies | Author

Tracy Eiler has been driving marketing strategy at both cloud-based and traditional enterprise technology companies for 25 years. Tracy was recently named a B2B Demand Marketing Game Changer, is included in the Top 20 Women to Watch in Sales Lead Management, and in the Top 30 Most Influential Women in B2B Marketing Technology. She is the co-author of a business book, called Aligned to Achieve, about sales and marketing alignment.


Andrea Gellert – CMO & CRO at OnDeck

Andrea Gellert, is one of the most respected marketing and sales executives on the East Coast.  Andrea is currently CMO and CRO of OnDeck and has built an incredible career as a marketer over the past 20 years. Andrea started her career at American Express and worked extensively on the OPEN program there before making the leap to start-ups. She walks through the key challenges and opportunities she faced navigating American Express and how she applied those lessons to a successful IPO at OnDeck and beyond, in this episode of the Sales Hacker Podcast.


Bridget Gleason – Vice President of Sales at Logz.io

Bridget Gleason helps in accelerating sales for start-ups, early stage, and high-growth SaaS and PaaS technology companies. An industry thought leader, she is often sought out to present at sales, leadership, and women’s conferences, symposiums, and events. She is most recognized for her success in building and leading high-velocity sales organizations.


Patrice Greene – President and Co-founder of Inverta

Patrice is one of the early pioneers in the marketing automation space. She has a track record of success in leading revenue growth for start-up organizations. Patrice recognized that today’s modern marketing leader has challenges and needs that weren’t being met by the existing consulting landscape. She founded Inverta, whose main purpose is to plug that gap that exists between high level, theoretical consulting outputs and point level service providers. She has won numerous awards including Inc. 500 Winner and Top Women leader of 2018.


Julie Hansen – Sales Presentation Expert | Author of Sales Presentation for Dummies

Julie Hansen specializes in helping sales teams craft and deliver winning presentations and demos by applying today’s best practices from business, acting, improv, and storytelling. Julie is the author of two books, Sales Presentations for Dummies and ACT Like a Sales Pro! Prior to founding Performance Sales & Training, Julie spent 20 years walking the talk as a sales leader in a variety of competitive industries, including technology, media and real estate.


Alice Heiman – Founder at Alice Heiman LLC | Chief Networking Office at Sales 3.0

Alice Heiman is a sales strategist, coach and keynote speaker. She helps SMB companies drive growth by incorporating the newest research and best practices to enable business owners to bring about sustainable change that leads to growth. She demonstrates how sales performance is directly related to a leader’s mindset.  Alice specializes in fast-growing mid-market companies. She supports the companies in developing sales strategies, sales management skills and developing a sales organization to sustain growth. She has been named as the Saleswoman of the Year by Professional Saleswomen of Nevada.


Hilary Headlee – Head of Sales Operations at Zoom Video Communications

Hilary Headlee combines strategy, planning and analytics to create, design, and build smart processes and programs for sustainable growth of $100M+ SaaS companies. She is adept at managing SMB, MM, and Enterprise sales coverage models, quota setting, and compensation plan design. She is passionate about top-of-funnel alignment with marketing to drive appropriate conversion rates for inbound, outbound, and Account-Based Marketing (ABM) efforts. She is a regular speaker in some of the top sales conferences.


Jo-Anne Jaspen – Founder at SHIFT Sales + Marketing

Jo-Anne Jaspen is a passionate growth strategist, B2B revenue leader, mentor, and startup advisor. Her coaching and training is centered around a simple idea: successful sales is based on 3 building blocks: authenticity, transparency and curiosity. She specializes in assessing and understanding the unique rhythms, strengths and stage-specific needs of her Startup, SMB and Enterprise clients to drive results. She has a strong background in SaaS, psychology, visual communication, design, advertising, along with modern sales practices and neuroscience principles.


Kasey Jones – Cofounder, CEO + Growth Strategist at BetterGrowth

Kasey Jones is deeply passionate about helping people, teams, and organizations grow. A serial entrepreneur, she is also co-founder of RevDev, a collective of revenue development advisors; and Field Guide to Grit, an online resource to strengthen your resilience. A fierce advocate for the rights of women and girls everywhere, Kasey has served as a women’s leadership coach at Reed College, and co-founded PDX – WIT, one of the largest Women in Tech organizations in the country.


Jill Konrath – Keynote Speaker | Author of 4 Bestselling Sales Books

Jill Konrath is an engaging speaker & bestselling author who’s focused on sales acceleration & optimization. She was selected by LinkedIn as the No #1 B2B sales expert to follow and is the author of 4 bestselling books: More Sales, Less Time, Agile Selling, SNAP Selling and Selling to Big Companies. She has been widely recognized as a leader in modern sales strategies. Her talks are interactive, engaging and are known to challenge sellers to rethink how they work.


Zeenath Kuraisha – Managing Director of APAC SMA

Zeenath started her sales career selling for Microsoft in the Asia Pacific region and has lead sales for Oracle and SAP among others. She’s extremely active in the sales thought leadership space, running local Singapore chapters of the AA-ISP and Enterprise Sales Forum. She gave an incredible presentation at our own Sales Hacker London conference on Converged Selling.


Shari Levitin – CEO of Levitin Group | Bestselling Author

Shari Levitin is a bestselling author, business growth expert, sales trainer and keynote speaker. Her top goal has always been to see the personal transformation of people through learning and development. She founded the Levitin Group in 1997 to share her proven techniques in two distinct ways: keynote speaking and helping businesses scale their training programs. She works with sales leaders and VPs to evaluate their sales team and implement development programs. Her book Heart and Sell is cited as must read for any salesperson.


Cindy Littlefield – Senior Consultant at Bridge Group | Officer AA-ISP

Cindy Littlefield helps her clients create and evolve best practice Inside Sales teams. As a trusted adviser, she works with their Sales Development and Inside Sales reps to use the latest and most effective approaches for engaging prospects in sales conversations. The tools, training, and coaching that she provides helps the reps grow and achieve the next level of sales success.


Nicolette Mullenix – Sr. Director Global Sales at Snowflake Computing | Chapter Office AA-ISP

Nicolette Mullenix is a sales development leader passionate about building an elite marketing and sales function with sales development as the core driver of quality pipeline and revenue growth. She is well versed in building and scaling large enterprise and account-based teams and dedicated to hiring elite talent, developing career paths and coaching people throughout their SDR tenure and beyond.


Carole Mahoney – Founder, Chief Sales Coach at Unbound Growth

Carole Mahoney is an inbound sales coach. A ringleader for change and growth, she gets her kicks from watching other people grow and change in the pursuit of their goals. She grew up in a family of entrepreneurs who taught her that the key to business growth is the experience a buyer has with a business.


Bernadette McClelland – CEO at 3 Red Folders Trainer | Coach

Bernadette McClelland helps CEOs and their sales teams increase their sales results and performance by building teams that are resilient, high performing and super successful. Her business, 3 Red Folders, ensures their customers create solid results by uniquely incorporating the art, neuroscience and psychology of modern-day selling into the sales process of every company she partners. Her recently published book, ‘The Art of Commercial Conversations‘, highlights the commercial leadership skills and conversations needed for B2B sales executives, leaders and business owners in today’s world.


Misha McPherson – CEO at HumbleGritSales | Sales Enablement at SaaSy Sales Management

After running sales enablement internally for many years, Misha McPherson took that experience and have rolled it out into a hands-on consultancy. With over 20 years of experience in tech sales, she has built sales enablement programs for tech stalwarts like Mixpanel, Responsys, Yammer, Yahoo!, Monster, and a number of other companies. She has also rolled out the first Sales Enablement BootCamp for Sales Enablement professionals.


Kharisma Moraski – VP of Sales at Hustle

Kharisma Moraski has more than 18 years experience in sales and operations leadership across various industries including technology, retail and advertising. She is an experienced and strategic GTM leader who loves driving revenue growth. She is passionate about women in technology, customers, problem-solving, new team development, emerging technologies and scaling organizations for success.


Nancy Nardin – Founder Smart Selling Tools | Co-founder Vendor Neutral

Nancy Nardin is a sales technology stack expert, empowering business and enabling growth. She is a nationally recognized thought leader on sales and marketing productivity tools. Backed by nearly 30 years of sales and marketing expertise, Nancy is a pioneer in sales prospecting technology – first as a service provider and now as an evangelist and expert. She is a frequent speaker and writer on using technology to drive revenue throughout the sales pipeline.


Amyra Rand – VP of Sales & Strategic Partnerships at Criteria Corp

Amyra Rand is highly skilled in building and managing world-class sales teams that deliver results and, more importantly, an outstanding customer experience. Amyra has spent over 15 years in the software industry helping organizations of all sizes increase efficiencies and grow their businesses. She is a chapter VP of the American Association for Inside Sales Professionals.


Lori Richardson – Founder and CEO of Score More Sales; Women in Sales Advocate

Lori Richardson is the driving force behind the Women Sales Pros for the past six years. She spent the first 15 years of her business career as a salesperson and leader closing $100M worth of deals. She currently helps mid-market technology companies grow front-line revenues and build world-class sales teams based on what she has learned over years in successes and failures. You can follow her on Twitter at @scoremoresales.


Jill Rowley – Chief Growth Officer at Marketo | Chief Growth Officer at Sales for Life

Jill Rowley is a social selling evangelist, keynote speaker, and workshop leader. Following her extensive experience in Management consulting and software sales, she’s helping companies with Marketing Operations, Social Selling, Digital Sales Transformation, Marketing and Sales Alignment, and Sales Enablement.


Anneke Seley – Founder at Reality Works | Advisory Board Member AA-ISP

Anneke Seley is a recognized pioneer and thought leader in the field of modern sales and marketing. She is the founder of Oracle’s global multi-billion dollar inside sales organization. Her team of experts at Reality Works Group helps companies build revenue–generating businesses of the future. She introduces modern practices such as inside sales, hybrid sales teams, social selling, predictive analytics, behavioral mechanics and gamification to the sales models. She co-wrote the book “Sales 2.0” that defines next-generation selling.


Emmanuelle Skala – SVP of Customer Success at Toast

Emmanuelle Skala leads all the post-sale customer-facing functions at Toast, Inc. Prior to Toast, she lead the sales & customer success at DigitalOcean. She has extensive software startup experience and a proven sales vision. She has led enterprise, inside and channel sales teams and also has a wealth of sales enablement and operations experience. She sits on the advisory board of four startups and is a frequent industry speaker and blogger.


Amy Slater – VP of Sales at Palo Alto Networks | Speaker | Author

For the last 25 years, Amy Slater has worked with some of the greatest brands in technology. As a corporate strategy advisor and private executive mentor, Amy cultivates the development of core leadership skills combined with compassion, mindfulness and authenticity. Her unique approach to leadership development has garnered her coveted keynote speaking opportunities. You can check out her book Moments: Magic, Miracles, and Martinis to read more about her life-changing journey.


Jen Spencer – VP, Sales and Marketing at SmartBug Media | Board Member at Girls in Tech PHX

Jen Spencer is Vice President, Sales & Marketing for SmartBug Media, a leading intelligent inbound marketing agency. Prior to her role at SmartBug, she was the VP of Sales and Marketing at Allbound, a partner sales acceleration software-as-a-service solution provider. In her free time, Jen serves on the Board of Girls in Tech – Phoenix, a local chapter of the global non-profit focused on the engagement, education and empowerment of girls and women who are passionate about technology.


Amy Volas – CEO at Avenue Talent Partners

Amy Volas is the CEO of Avenue Talent Partners and has closed over $100m+ in sales in her 20-year career. She’s one of the premier thought leaders in sales and is a frequent contributor to the Sales Hacker blog. She specializes in recruiting, ramp, training, sales culture, and much more. Here’s a link to one of our favorite Amy Volas articles.


Lynne Zaledonis – SVP Product Marketing at Salesforce

Lynne Zaledonis is an experienced cloud leader and marketer, with a diverse background of over 17 years in CRM solutions and sales. She is effective at driving cross-functional teams across product lines, creative, campaign management, PR, and product marketing. She is a well-known advocate for women in leadership and technology.

We could only include 35 amazing people here, but that doesn’t mean we can’t continue to honor inspiring women sales leaders? What powerful female sales leader inspires you? Let us know in the comments!  

Also published on Medium.

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