Evaluating B2B Data Providers for Sales — 3 Red Flags You Just Can't Get Past

As sales professionals, we understand the need for data providers – but we’re also aware that these vendors are a dime a dozen, and they’re all ready to provide us with versions of the same promise: quality leads to increase win rates. While the latter mention of increased win rates is inarguable if and when you see those numbers spike, the quality part is, well, always subjective – rendering the guarantee suspect.

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What's Inside

This quick guide shows you how to best filter through the noise coming from B2B contact data providers who swear they’ve got the data you need to sell better and faster. By recognizing the three common ‘gotchas’ in this guide, you’ll quickly spot the red flags present in the evaluation and buying process of net new leads. 


  • Gotcha’ #1: Limited audience and account coverage
  • ‘Gotcha’ #2: Evaluating outdated information; lack of transparency
  • ‘Gotcha’ #3: Inability to self-select a test set of sample data

Anastasia Bogomolov is the Content Manager at ZoomInfo, a leading B2B data provider that helps companies accelerate growth and profitability. The company's Growth Acceleration Platform combines the most comprehensive and actionable B2B database with integrated tools to help companies jump-start growth and maximize profitability. With over ten years of experience in B2B marketing, Anastasia is passionate about interweaving her knack for writing with ever-changing trends in the industry.

Anastasia Bogomolov

Content Manager | ZoomInfo