An Operation Leader’s Guide to Rolling Out an Account-Based Sales Strategy
Account-based marketing has been the buzziest of buzzwords for years now, but it is ABM’s more revenue-focused cousin, account-based sales (ABS), that is stepping into the limelight to help modern, high-growth companies sell into target accounts.
For those not in the know, ABS is a strategic alignment between sales and marketing to target and win deals with specific, high-value organizations.
And it’s often left to sales or revenue ops to implement the strategy.
Brought to you by Outreach, Lucidchart and Sales Hacker, this comprehensive guide tailored specifically for operations
leaders provides a step-by-step guide to rolling out an account-based sales strategy, from planning and getting buy-in to personalization at scale and metrics!
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In this operations leader’s guide, you will learn:
Outreach is the leading Sales Engagement Platform. It accelerates revenue growth by optimizing every interaction throughout the customer lifecycle. The platform manages all customer interactions across email, voice and social, and leverages machine learning to guide reps to take the right actions.