I’m going to fill you in on a little-known secret: “account-based sales” (ABS) isn’t some new, fancy way of generating pipeline & closing deals. In fact, savvy sellers have been practicing targeted ABS techniques for decades. 


Here’s the bottom-line: if you’re selling B2B and don’t have a concrete account-based sales strategy, you’re getting left behind. Don’t worry, though, because we’ve got your back 👇


In this replay, a panel of revenue leaders helped us learn how to identify, target, & close your ideal accounts with the advanced account-based strategies that are working right now in 2020.

Advanced Account-Based Strategies to Accelerate Your Pipeline

ON DEMAND REPLAY

Your contact information, including email, may be shared with the sponsors of this event for the purpose of following up on your interests.

What You'll Learn

  • How to make your outreach relevant & differentiated (at scale)
  • How revenue teams have adapted their account-based strategies since March 2020 (hint: don’t just force the offline > online transition!)
  • How to work with Customer Success to create account-based “growth-loops” (this is key to reducing churn)
  • How to prioritize accounts that are most likely to purchase (using intent + engagement data)

Meet The Speakers

Max Altshchuler

VP Marketing

Outreach

Catie Ivey Coutinho

RVP Sales

Demandbase

Kevin "KD" Dorsey

VP Inside Sales

PatientPop

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