Meet the B2B Buyer Personas

As a B2B sales representative, you have to be versatile. You’re expected to be a knowledgeable consultant and a friendly communicator — a social chameleon capable of adapting on the call.


And while every prospect is unique in their own way, you’ve probably — at some point — found yourself conversing with…


  • An excitable startup executive
  • That person who always seems to say “NO”
  • A computer disguised as a human
  • And someone who’d rather just chat as friends

and win deals with every type of personality

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No matter the case, we’ve included helpful information on how to successfully close deals.


With this B2B-specific persona guide, you’ll be pitching like a pro and meeting quotas with ease.

About Aircall

Aircall is a phone system designed for the modern sales team. Aircall seamlessly integrates into your CRM, eliminating data entry for your reps and providing you with greater visibility into your team's performance through advanced reporting. When it's time to scale, you can add new lines in minutes, and use in-call coaching to reduce ramp time for your new reps.